Month: April 2021

In response to George Floyd’s death nearly one year ago, companies began to make declarations condemning not just the killing of Mr. Floyd, but acknowledging and condemning institutional racism in America. Many of the early statements were powerful and unequivocal, and those that weren’t were rightfully criticized as check-the-box exercises, forcing some companies to issue…

Walgreens will begin broadcasting a new campaign with musician John Legend under the tagline “This Is Our Shot” to convince Americans the Covid-19 vaccine is the nation’s best bet to end the pandemic. The pharmacy retailer will kick off the campaign on April 4 by airing a television commercial in which Legend describes what getting…

Plus: A national failure, a software workaround, and an unusual survival technique.

Content consumption activity around “marketing reporting” shot up in March, with the average person now spending roughly 42% of their waking lives online, measuring their brand’s progress online.

The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaign, themed “We Can Do This,” on cable and broadcast TV networks and Black and Spanish-language
media platforms this month. A nationwide network of trusted organizations has also been formed to get the word out about vaccines’ safety and importance.

A documentary about Severinsen serves as a reminder that the kind of TV many of us knew for most of our lives is ancient history for many others.

The plan promises to offers some benefits for publishers, such as expanding the number of broadband households. But it also raises the cost of doing business.

This is also the first big movie to benefit from widespread vaccinations — and given the varying numbers of theaters and capacity restrictions over the pandemic’s course, apples-to-apples
comparisons are basically impossible.