McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete

McDonald’s has appointed former Adweek Breakthrough Media Agency of the Year Canvas Worldwide and Houston-based, Hispanic-owned full-service agency Lopez Negrete Communications to handle Hispanic media communications for McDonald’s in the U.S. This will include media planning, strategy and consumer insights. The appointment follows a review conducted by Ebiquity. Canvas formed a partnership with Lopez Negrete…

Newsletter Platform Ghost Generates $3.3 Million, Doubling Its Revenue

The publishing platform Ghost has more than doubled its revenue over the last year, jumping from $1.5 million in March 2020 to over $3.3 million this year, a rise the nonprofit attributes to its unique corporate structure and the surging interest in creator ownership. The open-source nonprofit is structured as a company limited by guarantee,…

Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad

To say the world of professional baseball has undergone a tumultuous year would be a huge understatement. Delays and cancelations were par for the course throughout 2020 for a nation reeling from the COVID-19 pandemic. In response to the increased need for safety, Major League Baseball (MLB) implemented new COVID-related procedures and now 2021 is…

Google’s Eerily Lifelike AI Reservation Service Is Now Available in Almost Every State

Google has expanded its AI-powered reservations service into every state except Louisiana after more than two years of technical improvements and adjustments to accommodate local laws. The search giant’s Duplex tool is able to call businesses, such as restaurants and hair salons, and book appointments on behalf of a user. It does so in a…

Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO…

Facebook Extends Deadline for iOS Apps on Audience Network to Go Bidding Only

Facebook said Thursday that the deadline for iOS applications on its Facebook Audience Network monetization platform to migrate their apps to bidding only was extended to May 31 from March 31. Android apps have until Sept. 30 to comply. The move to bidding only was a response to upcoming changes to Apple’s iOS 14 operating…

Walgreens’ Latest Product Innovation Is to Drive Growth With Bank Accounts

Walgreens, the retail pharmacy division of Walgreens Boots Alliance, inked a deal with global payments provider InComm Payments to offer customers bank accounts at FDIC-insured MetaBank. This includes a Mastercard debit card, which will earn Walgreens Cash rewards on all purchases. Top line The new offering, which was announced this week and will be available…

NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face

The pandemic has led many of us to revert back to childhood obsessions–whether that means going down a deep TikTok dive into the infamous Disney Channel child star breakups (Niley forever), bingeing your favorite Nicktoons or rediscovering old video games. Top line In an attempt to tap into that appetite for nostalgia, cosmetics brand NYX…

Tentree Kicks Off ‘Planet Partners’ Initiative for Earth Month

Lifestyle apparel brand Tentree, which embarked on a mission to plant 1 billion trees by 2030, is once again turning to Instagram to help its pursuit of that goal. This post from Tentree’s 2019 “Double Tap to Plant” campaign tallied 15 million likes and 2.3 million shares, and it sits at No. 11 on the…

Foam Clogs Brand Crocs Has a New Chief Marketing Officer

Shoe brand Crocs announced today that it has promoted Heidi Cooley, most recently head of global marketing for the brand, to svp and chief marketing officer. Top line Cooley joined Crocs in 2016 as vp of global marketing and was elevated to head of global marketing last year. During that time, Cooley expanded the brand’s…