Among the innumerable downers of the pandemic has been this statistically provable fact: Americans might be getting horizontal on the sofa to watch Netflix–but not to have sex. Just ask Matthew Farrell, CEO of Trojan condoms parent company Church and Dwight. In an analyst call last summer, Farrell couldn’t have been more direct about the…
The Big Story: Why TripleLift Went With Vista, And How It Will Crack CTV
This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $1.4 billion. The deal is expected to close in Q2. $1.4 billion is a big chunk of change – and a big story. In this episode, the AdExchanger team welcomes Ari Lewine, TripleLift cofounder and chief strategy officer, to… Continue reading »
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Petco Imagines Pets as People in Its First Campaign as a Wellness Brand
While pet parents may not have the luxury of direct communication with their furry companions, that doesn’t mean that they aren’t attuned to their needs. Who else will catalogue every nuance of a dog’s whimper, which can mean anything from “I’m hungry” to “I’m not liking this weather?” The astuteness of pet owners can be…
Testing Elon Musk’s Starlink: Is It Really a Rural Internet Game Changer? | WSJ
P&G Agrees To Acquire Publicis Groupe
For years the CPG giant has been cutting back its agency roster and now plans to do all of its advertising and marketing in-house via the $30 billion deal, its biggest since Gillette.
McDonald’s Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy Duties
The remit includes all Hispanic media communications within the U.S., including planning, strategy and consumer insights.
Biden Unveils Plan To Expand Broadband, Lift Restrictions On Municipal Networks
President Joe Biden has unveiled an infrastructure plan that includes $100 billion to expand broadband throughout the country.
Alcohol and Snack Brands Dreamed Up Some Truly Revolting Beverages for April Fools’ Day 2021
Each spring, April Fools’ Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that’s raised consumers’ collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of…
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to… Continue reading »
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BBDO San Francisco Hires New Senior Leaders
BBDO has a fresh leadership team for its San Francisco office this spring. Today the agency announced that BBDO San Francisco hired Kelly Johnson as CEO and Thiago Cruz as CCO to lead the office, working with clients including MegaMex Food, enterprise software service company ServiceNow, Wells Fargo and Facebook’s WhatsApp. They will work closely…