After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to rediscover the outdoors again. Launched in the U.K. on March 29, the “From the Natural World” campaign creative aims to encourage people to enjoy the world again,…
Verizon Media and Catalina Join Forces to Link CPG Ads and Sales
Media company Verizon Media has partnered with CPG sales data provider Catalina to help brands link in-store and online purchases to digital media placements in real time. Top line According to a blog post, Verizon is the first DSP to be integrated with Catalina, which can access 236 million unique shopper cards and has relationships…
Can Spotify Beat Clubhouse at Its Own Game?
Spotify wants to be all things audio. That means leveling a charge at popular social audio-platform Clubhouse this week through its purchase of sports-focused audio app Locker Room and its parent company, Betty Labs. The acquisition cost between $50 and $80 million, a price range reported by The Wall Street Journal. Already a giant in…
Biden Announces His Broadband Plan—and ISPs Will Hate It
The $100 billion proposal will probably be met with fierce resistance by telecom companies, but there’s a lot to like for internet users.
Twitter Adds Stickers to Fleets
Twitter users can now add GIFs and emoji stickers to their Fleets. They can be accessed on its Android and iOS applications by tapping the smiley face icon. Your Fleets just got an upgrade. Now you can express yourself in the conversation with stickers. Add GIFs and Twemojis to a Fleet by tapping the ????…
Diesel’s Toothy New Ad: Eye-Catching Or Nightmare-Inducing? You Decide
After a year of ever-present face coverings, it sure will be nice to see people smile again. Or, in the case of Diesel’s new ad campaign, maybe it would’ve been better to keep those masks firmly in place? The campaign, dubbed “Fake Smiles,” hypes the fashion brand’s throwback collection of 1980s-inspired clothes by putting its…
It’s Not Bigotry to Tell the Truth About China
Facebook: How to Use the Covid-19 Vaccine Profile Frames
Facebook released a set of profile frames Thursday that allow users to share their support for the Covid-19 vaccine. There are four different profile frames to choose from. Our guide will show you how to add one of these frames to your profile picture from within the Facebook mobile application. Note: These screenshots were captured…
Google AI Takes on the Great British Bake Off Winner in a Cake Competition
Artificial intelligence has bested humans at chess, quiz shows and the Chinese game of Go, but does it have the kitchen chops to take on a star baker? A recent campaign for Mars-owned candy brand Maltesers pitted The Great British Bake Off winner Peter Sawkins against an AI designed by the Google Cloud team in…
Snap Helps Marketers Gear Up for a Return to Normalcy in Back-to-School Sales
While there is still ample time left in the current school year, there is also ample time for marketers to begin preparing for the next school year, and Snap Inc. is providing them with resources to optimize for a hopeful return to in-person learning. Snap Thursday introduced a back-to-school hub with insights and research demonstrating…