S4 Capital’s MediaMonks Looks to Add Staff in Germany After Global Allianz Brief Win

International financial services provider Allianz has hired creative digital company MediaMonks. The S4 Capital agency is currently seeking a global client lead based in Munich, who will run the team on the account. Neither Allianz nor MediaMonks commented on the partnership. In 2019, Allianz Insurance named The General Store as its agency of record across…

Volkswagen Needs to Go From April Fools’ Prank to More Sustainable Purpose

With Covid-19 vaccinations rising, many consumers and automotive advertisers are now glancing at the global pandemic in their collective rearview mirrors and looking forward to open roads of possibility. Volkswagen thought its April Fools’ prank was destined for electric buzz. Instead, its amped-up communications revealing a new name stalled out with consumers, media and the…

Moonpig Introduces Cute Mascots in Costumes as Online Card Company Embraces its Roots

Pigs might fly one day, but British online greetings card company Moonpig, which recently floated at a value of ?1.2 billion ($1.65 billion) has introduced some new mascots that will be staying firmly on the ground. In a new 30-second spot from creative agency Creature, the Moonpigs will represent different ideas featured in the online…

Baseball’s Gen Z Hispanic Opportunity: It’s Up to Marketers

As the 2021 MLB season starts, a recent poll conducted by Morning Consult reveals that only 15% of Gen Z respondents named MLB as their favorite professional sports league, compared to 28% for the NBA and 35% for the NFL. In fact, the Sports Business Journal reports that over the past decade, the average audience…

One Free Press Coalition Spotlights Journalists Under Attack – April 2021

This month’s focus is on reporters who have been subjected to harassment, abuse, and arrests related to online posts. These are their cases.

Pinterest Kicks Off ‘Be Their Next’ B-to-B Campaign

Pinterest Thursday kicked off “Be Their Next,” its first ever business-to-business campaign targeted at advertisers in six countries: Australia, Canada, France, Germany, the U.K. and the U.S. The company is pitching the opportunities presented by 97% of the top searches on the platform being unbranded, saying that 83% of weekly Pinners made a purchase based…

New Facebook Filter Gives Users, Including Brands, More Control Of News Feed

New Feed Filter Bar makes it easier for users to prioritize “favorites” and chronologically ranked posts, and switch back to algorithmically sorted content as desired.