Ever since White Claw took the beverage world by storm–culminating in the hard seltzer summer of 2019–the brand’s official marketing efforts have been almost nonexistent. Simple black-and-white footage of waves and cans is the most we’ve seen from the category leader in the past couple years, despite its constant presence in pop culture as the…
Facebook: Trump Can’t Use Daughter-In-Law’s Account To Circumvent Ban
Facebook’s ban of Trump includes any content using his voice being posted on accounts associated with his campaign or owned by his surrogates.
The Internet Finally Comes Of Age
The internet as an advertising medium turns 27 this year. Its fourth transformation — in which it can be used most strategically by agencies and clients — will require a shift in the way data and
technology are set up in order to succeed.
technology are set up in order to succeed.
US Sanctions Are Squeezing Huawei, but for How Long?
Growth slowed last year at the tech giant, as it had trouble securing the most advanced chips. China’s government has a plan to change that.
When the Boss of All Dating Apps Met the Pandemic
Tinder. Hinge. OkCupid. Match. A year ago, Shar Dubey became the CEO of a multibillion-dollar matchmaking empire. Then singles everywhere went into lockdown.
Facebook Introduces Covid-19 Vaccine Profile Frames
Facebook Thursday rolled out profile frames that enable users to express their support for Covid-19 vaccines. The profile frames were developed in collaboration with the Centers for Disease Control and Prevention and the Department of Health and Human Services. Facebook said that in the coming weeks, people will see a summary in their News Feed…
Marcus Collins Joins Wieden+Kennedy New York as Head of Planning
Having left the agency world to focus on completing his doctorate and teach full-time, Marcus Collins was skeptical when he heard that Wieden+Kennedy was interested in bringing him on board. But the resulting conversations–with COO Neal Arthur and CCO Karl Lieberman–proved to be “almost like having a great first date,” said Collins. So about a…
Podcasting Is Putting The Sizzle Back In Radio — Er, I Mean Audio — Advertising
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.
How Betches Is Integrating Heineken 0.0 Into Its New Podcast for Millennial Moms
Now a full-fledged media company, Betches was initially launched in 2011 as an anonymous blog written by the three co-founders: Aleen Dreksler, Jordana Abraham and Samantha Sage. A decade later, the three women are in their 30s and Betches has grown into a media company that houses nearly a dozen brands and podcasts. The content…
How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie
The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news… Continue reading »
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