Mediahub Wins Crown Media Networks Account

The company’s flagship Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations.

Biden Ratings Lowest In Modern Presidential History

President Joe Biden’s televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according
to data released today by Nielsen.

Shouzi Chew Named CEO of TikTok

Social video juggernaut TikTok named Shouzi Chew, the financial chief of its Chinese parent company ByteDance, as its new CEO. Chew will retain his role at ByteDance in addition to leading its most popular Western app. Vanessa Pappas, who has been in charge of the company since August on an interim basis, will stay on…

Roku Yanks YouTube TV App as Dispute With Google Escalates

Roku and Google’s standoff has come to a tipping point. The connected TV platform removed the YouTube TV app from its channel store Friday morning when the carriage agreement between the two companies expired. The app is currently not available to new subscribers. However, existing subscribers will still have access to YouTube TV as the…

Instagram: How to Invite Someone to a Live Room

Did you know that Instagram Live allows users to invite other users to join their Live videos? When two or more people are streaming on Instagram Live in this way, it’s called a Live Room. Live Rooms can have up to four participants. Here’s how to invite someone to join your Live Room in the…

Instagram Live: How to Add a Title to a Video

Did you know that Instagram allows you to add a title to your Instagram Live videos before you actually go live? By adding a title to a video, you can let other users know what it will be about. Our guide will show you how to add a title to an Instagram Live video. Note:…

Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts

As they enter next week’s NewFronts, connected and smart TV companies are eager to show the marketplace just how much the television landscape has changed since the pandemic upended last year’s upfront season–and altered viewing habits forever. And several of those companies will get their chance as NewFronts kicks off on Monday, with Roku, Amazon,…

Magnite Closes Billion-Dollar SpotX Deal

Magnite’s purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry. The deal was first announced in February when pan-European broadcaster RTL Group agreed to sell SpotX to Magnite for…