Month: April 2021

From 1986 to 1995, Domino’s had a mascot called the Noid, a not entirely human character with buck teeth in a red bunny suit whose sole aim was to disrupt pizza delivery back when 30 minutes or less was state of the art. “Avoid the Noid,” a voiceover implored in countless commercials. Twenty-six years later,…

A Standard Media Index analysis of national TV ad spending by type of media buy — upfront, scatter and direct-response — reveals a pattern of recovery from the COVID-19 pandemic-related ad recession
of 2020. While the national TV ad market collapsed in Q2 like many other media options — especially non-digital “linear” ones — it has begun to rebound in the Q1 of this year — especially for
upfront.

AMV BBDO’s chief executive, Sarah Douglas, will step down from the post she has held for more than two years, the agency announced. Douglas was promoted from chief client officer to take over leading the Omnicom-owned agency from longtime figurehead Cilla Snowball in November 2018. At the same time, Justin Pahl was promoted to group…

Marvel is old. To be exact, 82 years. But they always kept their youth with cool big-screen characters such as Iron Man and Spiderman, and are always able to make millions of fans rush to the cinemas with a snap of the finger. Younger and livelier than ever, Marvel chooses to broaden marketing channels with…

Plus: Robot reporters, Apple’s post-Jobs essence, and an Unhappy Gilmore TikTok.

Over the past 13 months, the pandemic has forced us to adjust everything from the way we travel to how we imbibe drinks with our loved ones. The silver lining? Technology has allowed us to enjoy some experiences more easily. Luxury travel operator Away From the Ordinary, long offering idyllic getaways to Scotland, has transitioned…

Monetizing a legacy TV network is challenging in an increasingly digital world.

Based on 5,000 responses from global blue-chip brands and their agencies, we’ve identified several key areas that helped hold relationships together and even thrive.

The major five U.S. English-speaking networks are poised for another dismal year, according to one longtime Nielsen metric. Total prime-time viewers dropped 12% to a collective 21.6 million viewers
vs. a year ago.

In an effort to simplify the often complex world of insurance marketing, pure-play digital brand Next Insurance has turned to movie posters. While the ads won’t actually be placed at theaters, they
will be placed in social media to generate awareness for Next, which specializing in insuring small businesses.