Harry’s Eyes Future Product Launches With New Marketing Boss Gabby Cohen

After securing $155 million in new capital investment last month, shaving equipment manufacturer Harry’s has hired Gabby Cohen to be its global head of integrated marketing and communications from subscription fashion service Rent the Runway. Cohen, who started working with the company as a consultant in December, will now take on the new role working…

Exclusive: This New Real Estate Brand Is Treating Home Buying Like Dating

Casa Blanca, a new app that allows users to sort through profiles in hopes of finding the perfect match, just released its first ad campaign. But instead of presenting you with singles in your area and competing in the crowded market of dating sites like Tinder and Bumble, the brand is delving into a different…

The Clubhouse Effect: How User-Generated Content Impacts Your Audio Strategy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jonathan Gill, CEO and founder of Backtracks.  Clubhouse entered the year with a bang. Whether it goes out with a mic drop, crackle of static or becomes the next defining social network, its staying powerContinue reading »

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Amazon’s Ad Business Grows 73% To $6.9B In Q1

Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is valuable to us as well,” said Amazon CFO Brian Olsavsky. While Amazon’s ads business grew due to traffic increases, itsContinue reading »

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Comic: Pivotal Moments In History

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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Verizon Shops Its Media Assets; Nielsen Launches Podcast Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost.Continue reading »

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