Month: April 2021

President Joe Biden’s televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according
to data released today by Nielsen.

President Joe Biden’s televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential address in modern history, according
to data released today by Nielsen.

The number of US-based subscribers of NBCUniversal’s premium ad-supported streaming service Peacock has leaped from 33 million in the fourth quarter of 2020 to 42 million in Q1 2021. During the Q1 earnings call of parent company Comcast on Thursday, NBCU attributed the increase – coming a year after Peacock’s launch – to the popularity… Continue reading »

The post Comcast Beats Earnings Estimates And Peacock Hits 42 Million Subscribers appeared first on AdExchanger.

Twitter posted a solid year-over-year revenue gain of 28% in the first quarter of 2021 to $1.04 billion from $808 million last year, crediting a March surge in brand advertising on its platform, along with accelerating growth in mobile application promotion (MAP) revenue. The company said U.S. revenue of $556 million was up 19% compared…

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…

Verizon and GE’s technical development arm are teaming up on a 5G-equipped laboratory design to find new ways to put the next generation of wireless services to use in industrial settings. The collaboration, which will consist of a test bed at GE’s upstate New York research headquarters, will initially focus on innovating around three staples…

Hyundai’s CMO Angela Zepeda never saw it coming. She never anticipated becoming a brand CMO, having spent the majority of her career on the agency side–most recently at INNOCEAN USA as lead on the Hyundai account. And while she always saw herself going down the path of a COO role, it was that operational expertise…

Amazon Prime Video is beefing up its sports marketing team as it pushes further into live sports programming like Thursday Night Football. Top line Marc Patrick, a 20-year veteran of Nike who was most recently svp of marketing at the plant-based meat brand Beyond Meat, is joining the Amazon Prime Video team as global head…