As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE Make…
TDA Boulder Hires Media Director From CPB
The Boulder shuffle continues. Independent agency TDA Boulder has hired media director Craig McDowell from CPB, the latest veteran to leave the MDC Partners agency as it undergoes a transition under a new agency leader. As TDA Boulder’s media director, McDowell will report jointly to founder, executive creative director Thomas Dooley and executive creative director,…
The Richards Group Hires a Chief Talent and Culture Officer as It Seeks to Reshape Work Culture
This week, The Richards Group hired Nikki Wilson as its first-ever chief talent and culture officer. Dallas-based creative agency, The Richards Group, is reforming its agency culture following racist remarks from founder Stan Richards, which caused a mass exodus of clients. One of the agency’s first appointments in the wake of Richards departure is also…
H&M Kids Is Looking for Models in Its New Campaign … Role Models
Apparel brand H&M Kids is seeking a different type of model for its new campaign: role models. The retailer will begin accepting applications here for role models between the ages of six and 13, turning to a select group of experts in civic engagement, diversity, environment, equity, inclusion, social justice and sustainability to choose the…
For Collaborative Learning, Follow Your Team’s Lead
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, 99designs’ Patrick Llewellyn shares his leadership’s approach to informal connection and collaborative learning with a fully remote team. Below, in his own words, he describes the outcomes of initiating a…
Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh
In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car. Now, 85 years later, the brand is trying to spark joy during…
As Sports Return, Disney-Owned Platforms Prepare to Play Ball
When Disney takes the virtual upfront stage next month, one highlight will be its presentation on sports and its aim of “doubling down across the major leagues.” “We know the value that sports drives as part of reach and scale of audiences,” Rita Ferro, Disney’s president of advertising sales and partnerships told Adweek’s TV editor…
Is Programmatic a Bubble? With Tim Hwang, Author Of ‘Subprime Attention Crisis’
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a… Continue reading »
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YouTube Home Tours Are Blowing Up. Enes Yilmazer Is Cashing In. | WSJ
Survey: Consumers Care More About Product Quality Than Social Activism From Brands
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so much.