CVS Expands Its Private Labels With an Eye on Price, Transparency and Sustainability
CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co. “When most people think of a ‘store brand,’ they think…
Pinterest Releases Transparency Report for Last Six Months of 2020
Pinterest released its Transparency Report for the second half of 2020 Thursday, saying that fewer than 0.02% of its monthly active users reported a Pin that resulted in a Pin deactivation during this period. The platform shared the percentages of Pins that were removed for various violations of its terms where action was taken before…
Clubhouse Names Inaugural Creator First Class
Clubhouse revealed the inaugural class in its Creator First accelerator program. The initiative will provide participating creators with financial, logistical and promotional support from the invite-only social audio application. The Creator First class, with descriptions from Clubhouse, is made up of: “A Thousand Words,” by Rick Smolan: A conversation with the world’s leading photojournalists, examining…
How We Cooked at Home During the Pandemic, According to Allrecipes
2020 was a record year for home-cooking, and the Meredith title Allrecipes has the receipts to prove it. The food media publication uses sophisticated data analytics to track changes in how and for what its readers, whom it calls cooks, are shopping and preparing in their home kitchens. Now, with the pandemic slowly receding in…
BBH London Announces Departure of Creative Chief Stephen de Wolf
BBH London has announced the departure of Stephen de Wolf, its chief creative officer. Chief executive of BBH London, Karen Martin, told the agency in an email that de Wolf would return to Australia in July due to the ill health of a family member. She paid tribute to “Wolfie” stating that he had “made…
Taking an Integrated Business Approach
As part of the CMO Reboot Playbook: Reallocation of Spend, Marisa Thalberg, EVP, Chief Brand and Marketing Officer at Lowe’s Companies, shares her play on how to successfully integrate the performance marketing and brand marketing functions for greater business results. Here she uses an example from her time as Global Chief Brand Officer at Taco…
72andSunny Amsterdam Bolsters Leadership With New Strategy Chief and ECD
72andSunny Amsterdam has expanded the agency’s leadership with the appointment of a new strategy lead and executive creative director (ECD). The MDC-owned agency has named Ben Armistead as executive strategy director, joining from Wieden+Kennedy having served as chief strategy officer for its London office before joining the global leadership team as global head of effectiveness….
Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency
Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign. New Zealand-born Allbirds had previously worked with a number of creative partners–including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds’…