Month: May 2021

With workflows changing faster than at any other period of time, business talent marketplace Upwork has released a global campaign to reflect that business evolution, targeting CEOs to freelancers and promoting its rebrand in the process. Upwork works across the spectrum from one-person start-up businesses to Fortune 100 companies, connecting them to potential talent. The…

Snack brand Popchips will run an audio sponsorship campaign in partnership with podcast company Acast to promote positivity. Running across five U.K.-focused programs, the KP Snacks-owned brand’s campaign, planned by Publicis’ media agency Starcom, is designed to encourage users to take a “more positive” approach to life while promoting Popchips, too. Targeting young adults, the…

Just over a year after appearing in stores nationwide, Coca-Cola’s Aha sparkling water is launching its first major ad campaign, titled “Can I Get an Aha?” In a handful of spots, made by creative agency Preacher, actors Lauren Lapkus (Orange Is the New Black) and Colton Dunn (Superstore) insert “aha” into nearly every word they…

The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo traditional demo guarantees and the marketplace
will expand to OTT publishers.

Thanks to Smart, “Hacks” is the best new comedy of the year so far — smart, literate and hilarious.

Google has now introduced a feature that lets Roku users access YouTube TV from within the YouTube app. Roku in turn charged that the workaround “highlights the kind of predatory business practices
used by Google that Congress, Attorneys General and regulatory bodies around the world are investigating,”

Drills involving swarms of drones raise questions about whether machines could outperform a human operator in complex scenarios.

Microsoft Advertising released data Monday intended to clear up misconceptions about keywords and topics, that will give advertisers insights into post-pandemic trends.

With the recent boom in demand for food deliveries, Ocado revealed a rebrand through the British online grocer’s largest national advertising campaign to date. Created by St Luke’s, the U.K. campaign features the strapline “The online supermarket,” with the ad ending with “There’s an Ocado Just for You” as it aims to offer a more…