Month: May 2021

While many brands are attempting to approach Mother’s Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further. In an attempt to pull back the facade of unattainable expectations and portrayals of motherhood–especially around a day meant to celebrate it–the brand is honoring…

Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil’s Heli?polis’ symphony orchestra, or Sinf?nica Heli?polis, joined forces with Hungry Man Productions to make headlines in a country obsessed…

The species that survives is the one that’s most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek’s Social Media Week N.Y. event today. “The past year has really been about change and the importance of adaptability,” she underscored. During her presentation “Unleashing Your Inner Diva,” Hofstetter provided…

Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the Commonwealth of Massachusetts accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to…

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Even before this recent uptick, however, Snap has long been one of the companies…

The terms “social” and “brands” were used countless times during Adweek’s Social Media Week 2021, but Twitter’s global head of social and editorial Alphonzo Terrell would like to see them phased out. “I would love to destroy the term social and introduce something different that is more encapsulating,” he told Adweek audience engagement editor Jess…

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not… Continue reading »

The post CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity appeared first on AdExchanger.

Instagram continued its celebration of Asian American and Pacific Islander Heritage Month with the debut Friday of its #RethinkOurInfluence campaign, as well as the rollout of a custom augmented reality filter on its @creators account. The campaign was shot and directed by Vietnamese American director and photographer Anthony Pham, who recently worked with Billie Eilish…

It’s no secret that we’re all on social media all day long–in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research Center. We’re using it to connect, find our communities, feel inspired, kickstart our activism and buy stuff. We are all introverts now, and…