Month: May 2021

Authentic Brands Group is adding Eddie Bauer, one of the best-known outdoor gear retailers, to its portfolio of brands. “Eddie Bauer has a 100-year history of unparalleled authority in the outdoor space,” said Jamie Salter, founder and CEO of ABG, in a statement. “The global outdoor market opportunity has grown exponentially over the last year,…

Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way. Celebrating their Forever Roses scent and anticipating a Mother’s Day full of glossy, idyllic images of…

After more than doubling its direct-to-consumer business during 2020, Supergoop! has launched its first brand campaign surrounding its original mission statement–to get consumers wearing sunscreen every day and eradicate skin cancer. Top line The “Good Morning Supergoop!” spot launched on May 3–Melanoma Monday–and encourages everyone to start each day with sunscreen, just in time for…

“I’ve always considered myself an artist, but I was never good enough to make money with it,” BEN Group CEO Ricky Ray Butler sheepishly admitted near the end of his Social Media Week session on Thursday. Butler’s identification with the artist is likely what fuels his enthusiasm for the power that creators have been given…

Doritos Mexico just debuted an ad in anticipation of Mother’s Day featuring families with two moms called, “Thanks Mom, and Mom.” The new spot, created by Slap Global, shows kids standing on a theater stage, reading letters thanking their moms for all that they do, and all they have overcome to create and nurture their…

Pinterest’s Story Pins feature allows content creators to share post containing multiple videos, images and more. A single Story Pin can have multiple pages, and creators can edit each page separately with filters and embellishments, such as stickers. Here’s how to add a sticker to a Pinterest Story Pin. Note: These screenshots were captured in…

Pinterest’s Story Pins feature allows users to share posts containing multiple images, videos and more. Story Pins can have multiple pages, and each page can be edited separately with embellishments like text and stickers. You can even tag another Pinterest user in your Story Pin. Our guide will show you how this works. Note: These…

The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for developing marketing programs to get doctors to
prescribe Purdue’s opioids.