Month: May 2021

The Clay Travis sports site brings a conservative slant to sports, in line with other Fox properties.

Anthony Tsigourakos will oversee revenue strategy and operations and lead NYIAX’s global sales, demand generation and client service teams.

In survey of 300 CPG marketing/sales execs, 66% said they plan to run a media campaign with a retail media network this year.

Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with The Trade Desk to help advertisers activate first-party and deliver targeted ads across convergent TV platforms. Blockgraph is the fruit of a joint venture between Comcast’s FreeWheel, Charter and ViacomCBS that provides secure infrastructure so… Continue reading »

The post Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV appeared first on AdExchanger.

Facebook released its coordinated inauthentic behavior report for April 2021, detailing nine networks that were removed from its platform. The social network said those networks accounted for a total of 1,565 accounts, 141 Instagram accounts, 724 pages and 63 groups. Details on each network follow. Azerbaijan: 124 accounts, 15 pages, six groups and 30 Instagram…

Wieden+Kennedy’s Neil Christie is to leave the agency after 17 years working across the business. Christie leaves the agency having joined as managing director in 2004 after spells at Yellowhammer, BBH and TBWA. Famous campaigns such as “Dancing Pony”, “Run London” from Nike and Arla Cravendale’s “Cats with Thumbs” were produced during his tenure. In…

This week’s antitrust trial against Apple reveals in new detail how the Fortnite developer aimed to take on the industry’s titans.

If you’re a millionaire musician with several homes and your own pub, what would you spend your money on next? Well, if you’re British singer and songwriter Ed Sheeran, you might become Ipswich Town soccer club’s newest shirt sponsor. Announced on May 7, the musician–who is a lifelong fan of the club–paid for the cryptic…

The Out-of-Home Advertising Association of America (OAAA), this morning released a comprehensive guide for capturing mobile advertising identity data to effectively evaluate which consumers are
exposed to digital out-of-home (DOOH) media. The OAAA said the guide, “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices,” was developed with “top member industry leaders”
and hat it is intended to serve as an industry-wide measurement standard.

British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr. Announced in December, Neymar Jr agreed to a three-year partnership with Superdry to lead its organic cotton campaign globally. The brand revealed in its annual results…