As the industry braces itself for the depreciation of third-party cookies next year, multiple efforts are underway to find a new cornerstone for online ad targeting. Google is pressing ahead with its Privacy Sandbox experiments while Universal ID 2.0 has emerged as the standard of choice for the independent ad-tech sector’s substitute for third-party cookies….
Measurement Standards Finally Come To Digital Out-Of-Home Advertising
After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser budgets. Digital out-of-home (DOOH) alone is projected to grow 20% next year, according to MAGNA. There are an estimated 1.25 million digital screens in the US across billboards, street furniture, service kiosks, screens in bars,… Continue reading »
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Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles
It’s the beginning of May, and we all know what that means: It’s time to start thinking about mom. Consumers all over the country are shopping for the moms in their lives in anticipation for Sunday’s holiday. But what are they getting? Luckily for marketers and gift-seeking consumers alike, new data from real-time market research…
Snap’s Peter Naylor Talks NewFronts, Creators And Cord Cutters
What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and… Continue reading »
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An Update On Xandr, With EVP Mike Welch
It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theory… Continue reading »
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Molson Coors’ CMO and DDB’s Top Creative Forged a Partnership in Crisis—and Haven’t Slowed Since
Molson Coors’ chief marketing officer, Michelle St. Jacques, famously took the reins at the beer giant a day after Anheuser-Busch ran multiple Super Bowl ads blasting Miller and Coors for using corn syrup as a fermentation base in their beer–something that experts argue is irrelevant to the final product. It was amid the flurry of…
Why Amy Klobuchar Just Wrote 600 Pages on Antitrust
Plus: The iPhone before the App Store, the threat of digital enhancement, and the unlikely darling of the liberals.
Study Finds Marketers Value Media Less Than Consumers Do
Marketers appear to have less value for many media than consumers do, according to a new study that simultaneously surveyed separate panels of brand marketers and consumers.
Intent Data Reveals ‘Traditional Marketing’ Disconnect Between Advertisers And Agencies
Brands and agencies are on different pages when it comes to “traditional marketing.” Data shows interest is spiking among marketers, but fewer and fewer agencies buying into it.
