Meerkat-Mania was a craze that flared briefly within the years 2005-08 when a meerkat reality series captured the imagination of many.
Comscore Posts Higher Loss In Q1, Small Revenue Gain
The loss includes a $15.3-million non-cash charge related to Comscore’s January recapitalization to pay down its debt.
BT and EE Team Up With Wi-Fi Offer That Prevents ‘Broadband Rage’
As reliance is being placed on broadband at home more than ever before, the U.K.’s largest telecoms supplier BT will release a campaign to promote its first “unbreakable” hybrid Wi-Fi offer, supported by mobile network EE. The 60-second “Broadband Rage” ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool…
BA Returns to Advertising as It Takes to the Skies Once Again
British Airways (BA) is launching a campaign to celebrate its return to the skies following an extended period where much of the U.K. airline’s fleet and staff were grounded due to the pandemic. “You make us Fly” is BA’S first ad since it celebrated its centenary in 2019 and was produced by WPP’s dedicated Team…
‘The Atlantic’ Names Andrea Valdez As SVP, Audience Strategy
This Startup Is Launching a New AI Media Lab to Create Human Avatars For Brands
A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands. Nonprofit-commercial hybrid AI Foundation is launching a new brand media lab designed to build experiences for marketers and entertainment companies based around its trademark lifelike human avatars. The project is a partnership with creative studios…
Pearls Before Swine by Stephan Pastis for Fri, 07 May 2021
A Joycean Stream Of Consciousness On Apple’s ATT
“The Sell Sider” is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of the digital advertising is struggling to accept… Continue reading »
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Comic: Gold Rush!
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Play To Launch ‘Safety Section;’ ViacomCBS Beats The Street (Thank You, SVOD)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what… Continue reading »
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