Month: May 2021

At Digitas’ NewFronts presentation this year, the agency once again highlighted content developed alongside KitchenAid. At last year’s NewFronts, Digitas debuted a trailer for a documentary focusing on sexism in the culinary industry, titled A Woman’s Place. In addition to KitchenAid, Digitas worked alongside Ventureland, Vox Creative and director Rayka Zehtabchi on the documentary, which…

This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of… Continue reading »

The post NewFronts Highlight Power Of CTV – And The Value Of New Ad Products appeared first on AdExchanger.

Bouquets, greeting cards, candy, a lovely brunch. Mother’s Day tends to culminate in the same cluster of gifts every year. That’s not necessarily a complaint, as those happen to be the most reliable and readily available options–especially for those who tend to wait until the last minute to secure a gift. But after enduring an…

After wrapping a record year in 2020, Roku has continued its momentum into the first part of 2021–though there are signs that last year’s Covid-fueled massive user spikes are starting to tail off. The platform more than doubled its monetized video ad impressions year over year in Q1 and increased streaming hours by 1.4 billion…

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation. Ahead of that, though, the broadcaster is emphasizing to marketers that they can earmark their marketing budgets for the company’s digital side, which is growing thanks to the year-old streamer…