TikTok joined the Technology Coalition, an organization aiming to protect children from online sexual exploitation and abuse. The Technology Coalition was formed in 2006, and its other members are Adobe, Amazon, Apple, Cloudflare, Discord, Dropbox, Facebook, Flickr, GoDaddy, Google, Mega, Microsoft, PayPal, Pinterest, Roblox, Snap Inc., Twitter, Verizon, VSCO, Wattpad and Yubo. TikTok already belonged…
Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts
Ellen Digital, a joint venture between Ellen DeGeneres and Warner Bros., is focusing on serving the super fan. During its 2021 NewFronts presentation on Thursday, the media group rolled out what it’s calling three new “super brands” targeted at that group: Smile, Bubble and Sage. “We started to really look at the pockets of superfan…
Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too
The selfie is the new autograph. That’s how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and direct messages, started nearly five years ago. Back then it was mostly athletes connecting with superfans. But it really took off when its CEO Steven Galanis and co-founder Devon Townsend…
Brooks Brothers and Fila Aim to Win Over Fans With Collaboration
A new pairing between Brooks Brothers and Fila is one people have not seen since the Williams sisters dominated doubles tennis some 20 years ago. The clothier of America’s business class is teaming with the Italian athletic brand on a tennis-themed limited edition collection of apparel, footwear and accessories for both women and men, the…
Twitter Rolls Out Revamped Prompts to Curb Harmful, Offensive Replies
Twitter tweaked the prompts it has been testing in cases when users are about to send potentially harmful or offensive replies, and the revised versions began rolling out this week to accounts with English-language settings, on Android and iOS. Twitter The social network initially tested these prompts with some iOS users last May, updating them…
Will Facebook Make Nextdoor Say, ‘There Goes the Neighborhoods?’
Is there enough room in the neighborhood for neighborhood social network Nextdoor and the new Facebook Neighborhoods feature being tested? An early test of Facebook Neighborhoods in Calgary, Alberta, was spotted last October by Calgary-based social media strategist Leon Grigg of Grigg Digital and shared by social media consultant Matt Navarra. Facebook Neighborhoods is still…
In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles
Penske Media is treating its NewFronts presentation like a coming-out party. The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and ARTNews, joined the presentation to rebrand PMC as a more active, cohesive enterprise in the world…
AMC Networks, Barkley and GoDaddy are Digiday Content Marketing Awards winners
The Digiday Content Marketing Awards are celebrating the efforts of creative professionals from brands, agencies and platforms that managed to produce campaigns across 2020, a year of upheaval and uncertainty.
This year’s winners were able to deftly pivot and craft programs with messaging and themes that were sensitive to the times. These campaigns were also innovative and creative in the ways they engaged consumers, whether the objective was to improve the environment or reimagine live sports.
Winners include:
AMC Networks: The home of ‘The Walking Dead’ showed how Twitch can be a powerful platform for sponsors seeking to engage tech-forward consumers. The network became Twitch’s first content partner with the debut of a channel dedicated to the zombie drama series, while bringing in McDonald’s to sponsor weekly co-branded MadLibs games.
Barkley: The agency collaborated with Gummy Bear manufacturer Haribo to debut the Chewy Channel, an Instagram-based streaming network that delivered content inspired by baking shows, family sitcoms and magical dramas. The program demonstrated how consumers are eager to watch short and sweet content on a familiar social media platform.
GoDaddy: The web hosting company returned with the second season of its documentary series ‘Made In America,’ which focuses on everyday entrepreneurs and also the disparity in access to resources in underserved communities. The pandemic-set season was based in Atlanta, a city with significant income inequality, and offered guidance to small business owners looking to adapt to the challenges brought about by COVID-19.
Check out all the 2021 Digiday Content Marketing Awards winners below. You’ll find a brief overview of the campaigns, along with insights into why they won and what marketers can learn from them. You can also download the full guide here.
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
Image description –
The post AMC Networks, Barkley and GoDaddy are Digiday Content Marketing Awards winners appeared first on Digiday.
GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off
At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands–Advil, Flonase, Benefiber, Centrum and Nicorette–and asked viewers to pinpoint the ones that had the most impact on their daily lives. For a portfolio of brands that…
How to Navigate Social Media Coming Out of the Pandemic
After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible. “There’s never been a better time to evolve our businesses, and there’s never been…