How do you stand out when you’re one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language media company held two events this week, following up its Wednesday NewFronts presentation on digital initiatives with a broadcast-centric virtual upfront event on Thursday. Estrella’s new digital initiatives include the…
How NASA Satellites Can Help Predict Volcanic Eruptions and Limit Damage | WSJ
What Is TikTok Selling? Cultural Relevance
Even if you have never downloaded TikTok, it’s hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo–who mounted a historic ascent atop the pop charts with “Driver’s License”–it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice…
Twitter Rolls Out Non-Auto-Cropped Images on Android and iOS
Twitter Android and iOS users can now see images in tweets that are not auto-cropped, except in cases where those images are particularly tall or wide, in which case they will be center-cropped. A new kind of surprise: show off more of your pic when you Tweet a single image. Now available to everyone on…
Clubhouse Names Finalists in Clubhouse Creator First Accelerator Program
Invite-only social audio platform Clubhouse introduced the initial cohort in its Clubhouse Creator First accelerator program, which is aimed at helping creators do what they do best and providing them with the resources they need to thrive, including equipment, concept and creative development with the Clubhouse team and matching creators to relevant guests and talent….
Turning Around an Icon: A Conversation with Rolling Stone’s President and COO Gus Wenner
Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years. It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn’t be able to thrive as a mid-size, independent publishing company, Jann and…
Biden’s $6 Trillion Plan for Permanent Culture War
Jaguar Land Rover Eyes Increased Digitization With Accenture Hire
British carmaker Jaguar Land Rover will aim to digitize its marketing by appointing Accenture to work alongside Spark44, its in-house creative agency. With a focus on creating luxury vehicles as it moves towards electric vehicles, the company will deploy Accenture to digitize the company’s communications, develop connected services and create new experiences for customers. The…
This Ritz Campaign Honors the Unsung Heroes of Parenthood: Foster Parents
When foster child Jacob enters his new home, he is naturally quiet and guarded. But his caregivers seem to know what they’re doing, and with a little bit of space and time, he finds the courage to meet them downstairs to chat over a plate of crackers. With a pledge to do more than just…
How Can Brands Redefine the ‘Culture of Customer Experience’?
All companies are struggling to define their internal “culture.” But for brands, the bigger challenge during the pandemic is how to redefine the culture of customer experience (CX) amid “at-home digital fatigue.” For Leah Pope, CMO of data personalization platform ActionIQ, the answers need to start with brands’ marketing decision-makers. There has always been a…