ViacomCBS’ Super Bowl broadcast was the lowest-watched NFL championship game in 14 years. But the game, the most livestreamed NFL game to date, bolstered sign-ups to the company’s new streaming service, Paramount+ (formerly known as CBS All Access). That helped grow the company’s overall total streaming subscribers to 36 million by the end of the…
Instagram: How to Use the Captions Sticker in Stories
Instagram has added a Captions sticker to Instagram Stories, which will automatically add text captions to users’ videos. Here’s how to use the Captions sticker in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or imported a video in Instagram Stories, tap the Stickers icon…
Instagram: How to Use the Asian American and Pacific Islander Heritage Month Stickers
May is Asian American and Pacific Islander Heritage Month, and to celebrate, Instagram has released four new API-themed stickers that users can add to their Stories posts. Here’s how to use the Asian American and Pacific Islander Heritage Month stickers in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step…
Tubi’s Revenue Projections Up, But Fox’s TV-Cable Ad Revenues Sink 23%
Tubi is focused on “total viewing time because that translates directly into revenue,” says Lachlan Murdoch, executive chairman for Fox Corp.
WPP’s Ad, Content Production Heads To The Microsoft Cloud
WPP’s new ‘Cloud Studio’ sits on Microsoft’s cloud platform Azure where eventually 25,000 staffers will collaborate on creative work.
Republican Senator Suggests Treating Facebook Like ‘Common Carrier’
On Wednesday, after a Facebook-appointed panel declined to reinstate former President Donald Trump’s account, Sen. Roger Wicker suggested curbing the company’s right to moderate content.
Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Taking a page from Gillette’s brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable add-on to its massive consumer database so
it can sell more advertising to marketers.
it can sell more advertising to marketers.
Tech Pundits: Oversight Board May Be Backfiring On Facebook
The Oversight Board “has thrown the hot potato right back into Mr. Zuckerberg’s lap,” observes one tech blogger.
Facebook Oversight Disorder By Proxy
Regardless of what the board’s final decision ultimately is, odds are we will still be living with Trump’s presence on the mass social media platforms for a long time to come, albeit by proxy.
NBC Olympics, Twitch Team Up on 150+ Hours of Content From Tokyo 2020
NBC Olympics and Twitch are teaming up for the 2020 Summer Olympic Games in Tokyo, creating a new NBC Olympics Twitch channel for the U.S. that will feature more than 150 hours of programming including athlete interviews, gamified pre-Olympics activations, highlight studio shows and Olympic-themed gaming competitions. The Twitch partnership joins other agreements NBC Olympics…