Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes–and one Grammy winner–trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu, sprinter Dina Asher-Smith, and Paralympian track and fielder Blake Leeper as they each attempt a sport outside of their wheelhouse….
The Big Story: Hanging Up On Ad Tech, Tuning Into CTV
Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $5 billion acquisition of Verizon… Continue reading »
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Retargeting Revives, As Criteo Turns In Another Strong Quarter
Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.… Continue reading »
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What the Job Market Looks Like for 2021 Grads
This time last year, the outlook for new grads wasn’t exactly rosy. But luckily, while the pandemic isn’t quite in our rearview mirror, 2021 is a better year for college graduates entering the workforce, according to new data from real-time market research platform Suzy. The good news is over half (57%) of hiring managers polled…
One Of These Things Is Not Like The Other: Vice Calls To End ‘Data Discrimination’
In what may be the most compelling argument yet to finally end the ad industry’s practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made the case that
the method is not just ineffective, but outright “discriminatory.”
the method is not just ineffective, but outright “discriminatory.”
The Rise Of Social Audio
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who have something to say can attract new audiences.
How The Fat Jewish Packaged His Persona Inside a Can of Babe Wine
Josh Ostrovsky, more commonly known as The Fat Jewish, probably doesn’t even own a suit. The internet sensation much prefers sporting frosted tips, a fuzzy pink jacket and a bare beer belly. And he has made it clear to his more than 10 million Instagram followers that he says, and does, whatever he wants. Disrupting…
Walt ‘Clyde’ Frazier: The Best Broadcaster In America
Clyde may not realize this, but he is one of the true treasures of New York City television today.
Why Sheba Is Regrowing Its Own Coral Reef
To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square meters by 2029. The global purpose-led “Hope Grows” campaign features satellite images of Hope Reef, featuring the letters H-O-P-E spelled out using regrown coral to showcase the potential for positive…
Invstr, Tastemade Debut Snap Minis
Invstr and Tastemade threw their hats into the Snap Minis ring Thursday. Snap Minis–bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required–debuted last July after being introduced at the Snap Partner Summit one month earlier. Financial education and investment application Invstr rolled out StockStars, which is aimed…