Month: May 2021

TikTok will recognize National Small Business Week throughout the month of May by enabling users to share their favorite small businesses and discover those of other users via the #SupportSmallBusiness hashtag. The video creation platform is also encouraging business owners to share their experiences and give TikTok users behind-the-scenes peeks at elements of their day-to-day…

Dermatological skincare brand CeraVe is celebrating frontline workers with a new digital campaign spotlighting nurses. CeraVe released “Heroes Behind the Masks,” a four-part docuseries following nurses across multiple states and tracks within the profession. Each video features a nurse sharing what inspired them to join the medical field, the difficulties of working through a pandemic…

Facebook is accepting applications through May 31 for the 2021 Facebook Community Accelerator Program, and the company has committed up to $7.5 million in funding to the initiative. The eight-month program will provide selected community leaders with funds, mentorship and training to invest in initiatives that extend the positive impact of their communities. Facebook said…

Twitter stressed live content and real-time connection in its presentation at the 2021 Digital NewFronts on Wednesday. The company also announced a slate of new and expanded video-based content partnerships. “Twitter is not only a second screen, but it’s also the first scroll when anything is happening in the world,” said Jen Prince, Twitter’s global…

When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot of data and more ways than ever to connect with consumers, but they’re not using it efficiently. “We’ve created a bit of chaos,” Herman told the virtual audience at…

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company… Continue reading »

The post Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost appeared first on AdExchanger.

BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust. “Companies face a rapidly-shifting landscape on almost every…

BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI. The German auto brand and agency Goodby, Silverstein & Partners trained a machine learning system on more than 50,000 paintings, spanning 900 years of history, and tasked it with creating…

The Wonderful Company, which oversees brands including Fiji Water, Teleflora, Wonderful Halos and Wonderful Pistachios, has named its third creative lead in the past two years for its in-house agency. The Los Angeles-based company hired Margaret Keene as CCO for Wonderful Agency, tasking her with overseeing creative execution across all traditional, digital and experiential advertising…