Month: May 2021

As part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Est?e Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey. Check out more plays from top CMOs and brand leaders here. This…

Friends: The Reunion makes its long-awaited debut on HBO Max Thursday night (May 27), and Messenger From Facebook is using augmented reality to incorporate fans into some of the show’s most iconic moments. The application’s new 360-degree immersive background will put fans in front of: Joey’s and Chandler’s canoe hanging from the rafters. The picture…

When it comes to “diversity” spending by the nation’s biggest advertisers, Black-owned suppliers are definitely still a minority, according to findings of a just-released study by the Association of
National Advertisers.

The cautious return of larger gatherings to everything from sports stadiums to restaurants has experiential marketers thinking about what the reset of in-person programming will mean in 2021. Despite signs of digital fatigue among most consumers, the expectation that the pandemic only accelerated the move toward hybrid digital and virtual experiences has taken hold among…

Most of the company’s offices are now open with some level of staff activity, and increasing numbers will be returning to the office over the summer and early fall.

Dentsu continues reorganizing its agency network leadership, promoting Sanjay Nazerali and Fiona Lloyd to global client president of its Dentsu X and Carat units, respectively.

D&AD gave its Pencil award in the Collaborative category to Superunion for its work and relationship with The London Symphony Orchestra (LSO) and AlmapBBDO, whose client is Alpargatas, the maker of Brazilian flip-flop brand Havaianas. The announcement is part of the first wave of winners for this year. The Collaboration category aims to celebrate long-lasting…

To promote its support of small businesses, British Bank TSB has released a campaign to instill confidence in using its business banking service. As part of the bank’s recently launched “Life Made More” brand platform, the latest spot features a bakery owner strutting through her company with confidence in slow motion. Those around her watch…

“Price sensitivity” was a trending topic among marketers last week, according to intent data.

Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: Remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the “Stay Playful” campaign features a TV ad named “Buskerbeat.” In the spot, a father and daughter are walking through…