Having 616 brand pages sounds like overkill. But this was a reality for Reebok in a 2012 Facebook audit. They managed to trim quite a few, with the help of fan page owners and moderators, but they were still left with over 200 internally-created pages. Most social media teams won’t have to deal with this…
BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers
BuzzFeed returned to NewFronts for the first time since 2016 on Wednesday, as CEO Jonah Peretti laid out his vision for how the publisher plans to navigate changes, both internal and external, reshaping the 15-year-old company. During the presentation, Peretti focused on one major point: Through social listening, BuzzFeed has developed a deep, authentic relationship…
5 Ways Brands Are Celebrating Cinco de Mayo This Year
As cities across the U.S. start to open up again, many brands are hoping Cinco de Mayo will look a little more like we’re used to. From restaurant credits to online videos to a margarita-inspired chip flavor, here’s a look at how brands are celebrating May 5 in 2021: Cholula’s burrito insurance Cholula Hot sauce…
TikTok Helps Liquid Death Make Canned Water Cool
“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death’s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.” Cessario made those comments during a session at Adweek’s Social Media Week 2021 Wednesday, alongside TikTok global head of…
Complex Network’s First We Feast Has 10 Million YouTube Subscribers
Complex Network’s nine-year-old food brand, First We Feast–which houses some of the company’s best-loved food shows including Hot Ones and the Burger Show–has recently hit 10 million subscribers on YouTube. This growth is partly thanks to diving into an unfilled niche at the right time, the company said. “There was this shift in culture around…
How India’s Covid Surge Affects the Global Vaccine Supply | WSJ
Snapchat Must Face Lawsuit Over Fatal High-Speed Car Crash
A court rejected Snapchat’s argument that Section 230 protects it from liability over a fatal accident involving a passenger using a ‘speed filter.’
S4 Capital Expands War Chest, Readies Brand Makeover
The company is preparing a $500 million bond offering and is also putting the final touches a on major brand overhaul.
Did Fake News On Social Media Exacerbate The Health Crisis?
New study found misinformation like conspiracy theories and promotion of ineffective “cures” led to disregard of public health directives.
Snap Is Rolling Out a Marketplace for Brands and Creators
Snap announced a new creator marketplace in its 2021 Digital NewFronts presentation on Wednesday. The new feature connects brands with creators on Snap for marketing campaigns and sponsorships. The marketplace opens later this month for businesses looking to partner with augmented reality lens-makers on the app and will expand to all creators in early 2022….