Month: May 2021

As Non-Fungible Tokens (NFTs) have taken the art world by storm, Anheuser-Busch InBev-owned lager brand Stella Artois is using the technology to offer tips to U.K. hospitality staff. Through the project, four GIFs of animated artwork representing Stella Artois will be put up for auction, with all proceeds from the original sale and 10% of…

In advance of Mother’s Day this coming Sunday, running shoe brand Saucony today launched a new spot celebrating motherhood as “the marathon that never ends.” The 45-second spot features actresses who are mothers, often accompanied by children, and was filmed last month in Erie, Colo. With the exception of one scene toward the end, these…

Scroll will become part of a broader, still-mysterious Twitter subscription service.

On the eve of Facebook’s board’s decision on whether to permanently ban twice-impeached former President Donald Trump’s account, Americans appear to be split on whether it would be right or wrong to
do so.

Snapchat and VMLY&R have joined forces to encourage Gen Z users to vote in the U.K. local council elections on May 6. The partnership created “Speech to Street,” which features a Snapchat AR Lens acting as a political platform for users. The feature was developed as the winning entry of last year’s Snapchat Creative Council…

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have… Continue reading »

The post Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC appeared first on AdExchanger.

The producers of “Girls5eva” succeeded in corralling an incredible foursome to play the members of a former late-’90s girl group.

The site is not the yet-to-emerge Trump-branded social media platform that began to be promoted in March, but instead a one-way platform for featuring Trump’s statements and videos.

To promote the new weekly family menu “The Wednesdeal” in France, Burger King created a series of ads–one for each day of the week–to raise the anticipation of hungry children for its new offer. The campaign from Buzzman was developed to showcase Wednesday as the favorite day of the week for kids. It’s in conjunction…