Month: May 2021

This time last year, hardly anyone knew about Clubhouse–the invite-only social audio app that subsequently stirred up an internet buzz during the Covid-19 pandemic, drawing celebrities, business gurus and everything in between. Homebound iPhone users starved for human interaction found solace, excitement or inspiration in the platform’s live drop-in format, and marketers quickly created a…

Beauty brand Tula Skincare is continuing to capitalize on its influencer marketing strategy in 2021 after generating $56 million in earned media value last year, according to influencer marketing platform Tribe Dynamics. “As we approach a return to our new normal, consumer demand for skincare continues to be incredibly strong–especially for brands like Tula that…

As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the NHL is focusing their sustainability efforts on inspiring their communities and partners to lower emissions, conserve water, reduce waste and more while protecting the places hockey is played for future generations. THE CHALLENGE What do…

Shopping online means fewer unplanned purchases. But manufacturers and retailers are testing tactics to bring impulse buying to the web.

After a tumultuous 2020, Minneapolis-based agency Periscope has parted ways with another member of its agency leadership team and its first chief creative. Periscope’s CCO Peter Nicholson, who served in the role for around five years, has left the company, in what Nicholson characterized as a mutual decision. Nicholson joined Periscope from McKinney in 2016….

The National Football League turned to Chromasspring founder Grant Tucker and Instagram to revive an NFL Draft tradition this year: Booing commissioner Roger Goodell. This past weekend’s draft hosted a limited number of fans due to the pandemic, while the 2020 NFL Draft was all virtual for the same reason. The augmented reality lens automatically…