Mental Health Awareness Month is Mental Wealth Month on Tumblr. The platform said 48% of its users are Generation Z and, in recognition of the mental health struggles younger people face on a daily basis, it is spotlighting initiatives, organizations and partner applications throughout the month of May. Partners including Free Black Therapy, Headspace, Shine…
Asda Appoints Havas London as Its New Creative Agency
British supermarket chain Asda has named Havas London as its new creative agency, taking over from AMV BBDO. The appointment will see Havas charged with the strategic development of Asda and its clothing brand, George. The company will also oversee its corporate social responsibility program. This will include both creative development and execution for the…
Portal From Facebook Celebrates Mother’s Week
One day is not enough, so Portal From Facebook is celebrating Mother’s Week with a new television spot, by hosting conversations with influencers and with a discount offer. Portal From Facebook The spot, “Rugby Hold,” illustrates how the video calling devices’ Smart Camera feature enables people to focus on what’s important–mother and baby–and not on…
How Kellogg Company Supports Farmers’ Sustainable Agriculture Practices
As part of the Adweek Sustainability Playbook, Kellogg VP and Chief Sustainability Officer Amy Senter shares her play on how to how the world’s leading cereal company is working closely on partnerships with farmers at the local level and NGOs to share their sustainability efforts and impact. THE CHALLENGE The Kellogg Company is the world’s…
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook… Continue reading »
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A+E Networks Says Digital Ad Buys Are Essential for ‘the Total Picture’
After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its NewFronts debut on Tuesday: The company emphasized the importance of marketers investing in its digital platforms as well. A+E Networks held its inaugural NewFronts presentation on Tuesday, after the Interactive…
Music Videos Are Coming Back to Your Living Room
In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline “Music television like it was meant to be,” Vevo is trying to hearken back to the pre-reality TV days of MTV, and let advertisers…
Why Ranch Water Will Be the Drink of the Summer
It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita. But any way you mix ranch water–traditionally with some combination of tequila, bubbly water (preferably Topo Chico), fresh lime juice and a splash of simple syrup–it’s on…
McCormick’s Alia Kemet Advises Against Setting ‘Wimpy’ Goals
When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones. “I do not believe in wimpy goal setting,” Kemet said during her appearance at Adweek’s Social Media Week. This philosophy has come in handy during the pandemic, a…
