Month: May 2021

More than ever before, YouTube is coming after linear TV advertising dollars. During the company’s 10th annual NewFronts event Tuesday afternoon, the video platform executives made it plain to marketers and media buyers that it was time to shift their marketing mix to streaming. In a star-studded presentation hosted by Hasan Minaj and featuring A-listers…

A person on parole or probation is arrested every four seconds for violating the terms of their release, according to the Council of State Governments Justice Center. A new 90-second public service announcement by New York ad agency Droga5 and the criminal justice reform organization Reform Alliance spotlights just how mundane many of these violations…

When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this shift, MTV redoubled its efforts on TikTok and YouTube, two platforms where…

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come. Attempting to predict events beyond three months might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession–and seem to agree on a few…

Twitter followed up January’s acquisition of newsletter publishing platform Revue with another foray into the world of journalists, publishers and writers, scooping up Scroll, which enables people to read articles without ads, popups and other distractions. Scroll works on a membership model and helps readers avoid ads and the like by sharing the proceeds of…

Cond? Nast’s commerce ambitions–hinted at during the media company’s NewFronts pitch last year–are more than just building affiliate content. During this year’s presentation, held virtually Tuesday afternoon, the company announced that 75 returning series will go back into production with the addition of 50 new digital video pilots across 17 brand channels. The Advance Publications-owned…

Ten years after its debut, Star Wars Day–the unofficial holiday celebrated on May 4–is now on par with major retail moments like Christmas, Halloween and the release of the Star Wars movies. That’s according to ecommerce platform Pattern, which found demand for products from the franchise got a big boost–at least on Amazon–on May the…

Most people spend about a third of their lives in bed, but too many of us aren’t getting good quality sleep. A series of products promise to rectify this, by bringing tech to our everyday nighttime products in a bid for better “sleep fitness.” “Sleep is akin to a performance-enhancing drug,” says Dr. Philip Gehrman,…

YouTube Tuesday revealed the winners of its 2021 YouTube Works Awards, which recognize the most effective use of its platform in ad campaigns in the U.S. The Google-owned video site shared some common traits of the seven winners, adding research from Kantar: Adapting to meet the moment: YouTube viewers are used to viewing real-time and…