Month: May 2021

Stationery, lighter and disposable consumer goods manufacturer BIC has brought rapper Snoop Dogg together with American businesswoman Martha Stewart to promote its new BIC EZ Reach lighter. The first spot, titled “Pass It,” was created by Doner CX, and will run across TV, music streamers, social media and digital content hubs starting May 4. It…

It’s all about how you define the market.

Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions.

It’s called Dentsu Ventures Fund II and will invest in startups at various stages. It will operate for a 10-year period and has more than $90 million to disperse.

Omnicom Media Group programmatic chief Matthew Kramer has joined creative management platform startup Connected-Stories as Chief Revenue Officer.

Laura Held will head the Office of the CEO as firm conducts an executive search.

Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. “Approximate data” is good
enough, they say.

The company also announced it latest M&A deal today-Brazil’s digital performance agency Raccoon Group which was founded in 2013 by former Google executives Andre Palis and Marco Tulio Kehdi.

Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO. Fernandes, a former agency account services exec at JWT, Ogilvy & Mather and other shops, most recently was CEO of the
Americas and Vice President of LATAM for Italy-based tech company ShopFully.

Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network.