Month: May 2021

Pet adoption skyrocketed at the height of the pandemic as animal lovers looked to enrich their many hours at home with an affectionate furry friend. And as any good marketer knows, with widespread lifestyle surges come retail booms. According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on…

Last month, Dentsu introduced a formal healthcare offering, Dentsu Health, that connects expert healthcare marketers to clients. Dentsu Health will be another vertical for Dentsu Solutions, next to Dentsu Creative and Dentsu Media. One of its first client relationships involves working on a Covid-19 vaccination campaign. Getting the “best kept secret” out The offering fits…

Twitter marked World Press Freedom Day Monday (May 3) with the start of its global #FollowLocalJournalists campaign. The social network organized a global day of action Monday centered around the #FollowLocalJournalists hashtag, encouraging everyday news consumers, journalism advocacy organizations and prominent national reporters to share impactful examples of local journalism and help elevate the reporters…

Samsung Ads is aggressively leaning into its new suite of experiences across native connected TV and smart TV inventory this upfront, as the advertising arm of Samsung Electronics now reaches consumers across 45 million households. The company first announced three new ad experiences last week, and today spent its NewFronts presentation urging advertisers to increase…

Last year, Tubi headed into NewFronts fresh off an acquisition from Fox Corp. Now, after a year of record-breaking growth and after getting settled further into its new parent company, Tubi is emphasizing that it’s more dedicated to advertisers than ever. “Our commitment is to advertisers and in keeping Tubi, like Fox, 100% ad-supported,” Charlie…

To help women overcome sexual discomfort, Durex is continuing its “Let’s Lube” campaign with a new ad, “The Uncomfortable Truth.” Created by Havas London to tackle the misrepresentation and stigmas around women’s sexual experiences, the campaign’s newest ad–its third since launching in 2019–promotes the brand’s natural range of lubricants as a solution to uncomfortable sex….

The most prominent decision in the brief history of Facebook’s independent content oversight board will be revealed on its website Wednesday, May 5, at approximately 9 a.m. EST. The board will share its ruling on the case of former President Donald Trump, who was indefinitely suspended from Facebook and Instagram Jan. 7, one day after…

The language that informs the bulk of Mother’s Day-related marking tends to hit the same key notes. Mainly, Mother’s Day is lauded as a time to celebrate the strong women in our lives who raised, protected and nurtured us long enough to receive a stellar gift truly worthy of their greatness. While that’s partially true,…

The largest connected TV player in the marketplace kicked off the 2021 NewFronts with a presentation that highlighted the growth of streaming, the strength of its ad offerings and its plunge into original programming. Linear TV is declining, and Roku wants marketers to know it. “Last year marked a lot of firsts for Roku and…

Look out, Clubhouse: Starting Monday, Twitter Spaces, the social network’s take on audio content, is now far more widely available, including to brands on its platform. Twitter began testing Spaces for iOS last November, initially with a very small group of women and people from marginalized backgrounds. In March, Android users were given the capabilities…