Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising

CreativeX’s technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how different groups are
represented in images and video.

Thursday Night Football Will Move a Year Early From Fox to Amazon Prime Video

Amazon’s history-making deal with the NFL to bring Thursday Night Football exclusively to the streaming service is coming a year earlier than expected. The streaming service will become the exclusive home to all of those Thursday night games–most of which currently air on Fox–beginning next fall with the 2022 season instead of 2023. Top line…

This SoulCycle Creative Is a Love Letter to the Brand’s Devoted Following

The CDC hasn’t formally announced that people can go back to riding bikes in a dark room full of disco lights, but higher vaccination rates is a promising sign for fitness junkies. SoulCycle’s latest campaign, which taps into that mind-body connection that every member of the brand’s devoted following has probably raved to you about,…

Harmon Brothers Are Trying to Reach You About Your Car’s Extended Warranty

We’ve all gotten those calls. Disruptive robocalls “trying to reach you about your car’s extended warranty” have led many of us to respond to the word “warranty” with a Pavlovian reaction of irritation followed by a complete refusal to engage with the issue. So, if you’re a company with a unique positioning in the space,…

With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

Few companies have benefited more from the hike in people buying bread, milk and bananas online during the pandemic than Instacart. In 2020, the San Francisco-based company became one of the the nation’s top 10 most-downloaded food and drink apps, according to analytics firm Sensor Tower. Instacart also broadened its reach and now delivers items…

A Blockchain Glossary for Discussing Your Next Crypto Project

Every profession is a conspiracy against the laity, and the world of crypto is no exception. It is in that spirit, I offer this glossary of terms that will make you sound as if you are completely informed and up-to-date when discussing your next crypto project. In addition, here’s a crypto resources page about the…

Kroger Will Deliver S’mores to Your Summer Barbecues via Drone

Kroger is the latest retailer to begin testing deliveries of online orders via autonomous drones. Top line On Monday, the grocery store chain announced it has partnered with drone delivery company Drone Express to test deliveries in Centerville, Ohio. The flights, which begin this week, will be managed by licensed pilots based in a trailer…

Sun Bum Dressed Dolly Parton—and 49 Other Notable Figures—in a Banana Suit on Saturday

As the birthplace of Dolly Parton, Sevierville, Tenn., offers no shortage of attractions for Parton fans on a pilgrimage. There’s the Pines Theater, where Parton gave her first concert, and the Sevier County High School, where Parton attended classes. And, of course, there’s Dollywood, the 150-acre theme park just south of town. But the must-see…