Oftentimes, entrepreneurs are focused on looking ahead to the future. But what makes Stephanie Nadi Olson so successful is that she never forgets her roots. She attributes the start of her journey to her father’s bravery in coming to the U.S. as a refugee in the 1970s. After putting herself through college, she spent the…
‘Trump’ Post-Presidency Brand Value Plummets In Every Category
The “Donald Trump” brand’s value has fallen since the former president was voted out of office, accelerating a trend that began when he first began running for president, according to the latest data
from brand valuation authority Brand Keys.
from brand valuation authority Brand Keys.
7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers
After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience. Created by agency 360i, “Take It to Eleven” uses four 30-second ad spots to celebrate the joy of little conveniences and the natural diversity of its wide-reaching consumer base. One short, for…
Pinterest: How to Delete a Story Pin
Pinterest’s Story Pins feature allows creators to share multiple videos, images and more in a single post. A Story Pin can have multiple pages, which gives creators the freedom to share content in a step-by-step process. For instance, a Story Pin about a cooking recipe can have a different step in the cooking process on…
Traditional Trade Shows and Live Events Are Returning—and Better This Time
When the pandemic began in March 2020, one of the first industries to take a hit was business travel. Trade shows and other live events quickly followed in a world where large gatherings of any kind were considered a health risk. Within a few months, we began to see virtual events sprouting up online as…
Pinterest: How to Create a Story Pin
Pinterest’s Story Pins feature allows users to create visual posts containing videos, pictures, text overlays and more. Each Story Pin can have multiple “pages,” which allows users to share content in a step-by-step process. For instance, users can share a recipe or do-it-yourself project, with each step being shown on a different page. Here’s how…
Crackle Announces Redesign and New AVOD Service
Crackle Plus, the free, ad-supported streaming service, will relaunch in the second half of this year with a new user interface for smartphones and televisions, an effort to make finding content easier and to provide viewers improved search recommendations. The service will also require smartphone users to sign in for the first time, a move…
FuboTV Pitches World Cup and Ad Targeting at NewFronts
FuboTV, a sports-focused pay-TV provider, is joining a growing chorus of streaming companies vying to win ad dollars that are traditionally spent on linear TV. The streamer is participating in the IAB NewFronts this year, where it’s pitching a slate of original content plus new ad targeting offerings. FuboTV is partnering with LiveRamp to bolster…
Facebook Reality Labs Wants People to Sweat With Oculus Quest 2
Facebook Reality Labs worked up a sweat for National Fitness Day with an integrated campaign touting the fitness options available via the Oculus Quest 2 virtual reality headset. The campaign kicked off with a print ad in The New York Times and billboards in Los Angeles and New York targeting neighborhoods that are highly frequented…
NFL Draft Gets Sacked, Viewers Fall 18%
The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network — the second-best results ever for the event.