Month: May 2021

Remember when telcos wanted to be digital media companies? That was so 2017. On Monday, private equity firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will be called Yahoo – yes, for real – and Verizon will maintain a minority 10% stake in it. Read the release.… Continue reading »

The post PE Firm Apollo Is Buying Verizon Media For $5 Billion appeared first on AdExchanger.

Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of the sale broke
last week when “The Wall Street Journal” reported that a purchase was drawing near. Now the media outlet has confirmed the sale this morning.

On the heels of the Association of National Advertisers’ announcement that it is embarking on a new study of the “mind-numbing” programmatic digital media marketplace, a new study suggests that
digital media has a far deeper — and higher up — problem with corporate America. Specifically, in the C-suite.

The new unit, Talon-Buntin America, based in Nashville, will be led by Talon America CEO Jim Wilson. Buntin OOH COO Jon Carmack will oversee consolidation operations.

The amount of death, economic anxiety, social isolation and political strife that’s occurred over the past 14 months or so is something anyone who’s lived through it will never forget. But change is coming. Life under lockdown will end. Soon. In a two-minute spot, Extra gum imagines a morning when normal returns all at once….

It’s 2021 and Yahoo and AOL are back in the news. Verizon announced Monday that it is selling its media assets to the private equity firm Apollo Global Management for $5 billion, about half what it bought Yahoo and AOL for, in two separate deals, last decade. Top line The media assets, currently known as…

This week, “Antiques Roadshow” goes on a celebrity binge for three weeks with episodes filmed in or around the homes of celebrities.

The overriding factor is major consumer behavior changes – rising streaming usage is changing everything.

Facebook is marking Asian American and Pacific islander Heritage Month by showcasing the diversity within that group while raising awareness of issues faced by that community. New spot “See Us, Hear Us” is part of the social network’s ongoing “More Together” campaign, and it will run on-platform throughout the month of May. It was developed…

At Monday’s NewFronts, Tubi–which now says it has 40 million MAUs–will look to lure advertisers with a preview of 140-plus hours’ worth of original content to bow this fall, and promises of viewer
insights and “seamless” integrations in originals.