The Most Powerful Strategy To Survive The Third-Party Cookie Apocalypse
This article is sponsored by LiveIntent. At LiveIntent, we fully support consumer privacy. There is an organic desire for consumer privacy, transparency and choice from the public and it must be respected. However, there isn’t an organic desire from the public to have Google, Apple, Facebook and Amazon be the outsize beneficiaries of these privacy… Continue reading »
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LinkedIn Tells the Story of a Man and His Plant as They Job Hunt
With U.K. unemployment at record levels in the last year, online platform LinkedIn wants to showcase how it can help users in Britain find work through its community. The campaign is led by an ad from VCCP entitled “Plants,” which was released on April 30. It comes as the U.K.’s latest lockdown eases and more…
Biden Is Having A Better Press Honeymoon Than Trump Did
Sixty-five percent of stories about the Biden administration were on its policy and agenda, while the remainder focused on leadership and character, according to Pew Research Center.
A Border Town Confronts the Reality of Police Surveillance
Chula Vista police have deployed drones and other tech. Now residents are pushing back, after reports that data was shared with immigration authorities.
McDonald’s Pushes Its Coffee Credentials in Latest UK Spot
Coffee, the ultimate morning pick-me-up, is the world’s most popular drink, with around 2 billion cups downed per day, according to the British Coffee Association. And with that level of consumption pegging it as a highly competitive consumer sector, McDonald’s wants to raise the profile of its hot beverage brand and lure coffee drinkers to…
General Motors’ Diversity Media Spending Plan Could Be a Template for Other Brands
When General Motors pledged to shift specific portions of its media budget to Black-owned agencies and media companies a week ago, some of the carmaker’s strongest critics greeted the intentions with extreme doubt. GM has mapped a five-point “action plan” to diversify its media and marketing company relationships. The plan appears to show a substantive…
Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform
As TikTok exploded in popularity over the past year, some brands are finding their groove on the app–engaging seamlessly in viral challenges and recruiting the hottest content creators–while others are just beginning to dabble in the short-form video format. But as the platform establishes itself as more than a passing trend, new Adweek-Morning Consult survey…
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom
The ecommerce boom heralded by the stay-at-home orders of 2020 has encouraged publishers to lean more intently into affiliate programs, including The New York Times’ Wirecutter. The reviews site has been working on two new sections, Style and Trends, which will sit alongside its other verticals –Home & Garden, Electronics, Sleep, Kitchen and Appliances–and bolster…
