This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever

As brands continue to experiment with the marketing and customer service possibilities of lifelike CGI avatars, a startup that specializes in such AI-powered virtual humans is rolling out new tools to make them appear even more realistic. Soul Machines released a new version of its brand studio this week that allows companies to better customize…

Facebook Gaming Extends Stars Monetization Option to Video-on-Demand Creators

Creators of live videos for Facebook Gaming already enjoy several monetization options, and some of those options are now being extended to creators of prerecorded and edited gaming videos, or video-on-demand. Facebook Gaming began testing its Stars monetization option for VOD content with a small group of creators, enabling viewers to send creators Stars and…

Away CMO on How the Travel Brand Is Building and Maintaining Community Love

While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in lockstep. It’s been a fantastic journey. The company has had explosive growth even as…

Facebook Takes Steps to Reduce Reach of Repeat Sharers of Misinformation

Facebook will begin showing prompts to users who are about to follow a page that has repeatedly shared content deemed to be false by its independent fact-checking partners. The popup will enable people to click and see more information about the social network’s fact-checking program, as well as be notified that posts from that page…

Carl’s Jr. and Hardee’s Partner With Munchies to Sell Chicken Sandwich on OnlyFans

The newest entrant in the chicken sandwich wars has given new meaning to the word “striptease.” To promote its new chicken sandwich, Carl’s Jr. and Hardee’s will partner with Munchies, the food sub-brand of Vice, on its OnlyFans account that launched last week. Beginning June 17, Munchies will share salacious content promoting the hand-breaded chicken…

Reddit Releasing Several Updates for Moderators

Reddit released several updates with the aim of making moderators’ lives easier. Push notifications for moderators were updated based on feedback from the community, with more notification types, more customization for how they are sent and other automation features. More details are available here. Moderators can now tell when another one of their co-moderators is…