Month: May 2021

In 2019, Panera made a controversial decision that sparked widespread social media outrage. But unlike most internet controversies, this damage was reversible. Bistro French onion soup was added back to the menu a few months later, and an army of soup superfans could finally rest peacefully again. This decision established Panera’s willingness to pivot for…

Snap Inc. teamed up with Publicis Media on a study of how branded augmented reality influences the ways consumers shop and engage with brands, conducted by Alter Agents in four key markets: France, Saudi Arabia, the U.K. and the U.S. More than one-half of respondents between the ages of 13 and 49 said they used…

The tech space is still an industry where only a fraction of the work force is female but don’t expect those numbers to remain with leaders like Teresa Barreira in the C-suite. When Teresa joined Publicis Sapient as the Global Chief Marketing and Communications Officer three years ago, her initial focus was to define the…

Facebook revealed more details on the first ever Creator Week from Facebook and Instagram, which is set for Tuesday, June 8, through Thursday, June 10. Creator Week will feature virtual professional development programs for aspiring and emerging creators on Facebook and Instagram designed to help them build their careers, support their wellbeing and connect with…

The 2020-21 TV season has ended, and the results look very similar to last year: Fox is once again the most-watched broadcast network among the adults 18-49 demographic most coveted by advertisers, while CBS was No. 1 in total viewers for the 13th consecutive season. Yet in truth, none of the broadcasters have much reason…

I was not an obvious target for Covid-19. I’m 49. I mountain bike. My family kept to ourselves and wore masks whenever we went outside. But a stray virus in a grocery store led to sniffles that led to the ICU in less than a week. I documented my decline in daily updates on Facebook….

Labelium Play is designed to integrate brands into video, audio and gaming platforms such as Youtube, Spotify and Twitch.

The network also expects to have a channel on WarnerMedia’s HBO Max, mostly for library TV programming.

An opt-in New York privacy bill advanced again on Monday in the state Senate, where it could soon be up for a vote.

For the most recent two-month period (March 24-May 24), total industrywide national TV spend is at $83.2 million, producing 6.8 billion TV impressions.