Month: May 2021

Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options like mobile and desktop video
advertising. That’s one of the data points that can be found in the Out-of-Home Advertising Association of America’s (OAAA) just-released “Digital Video Out-of-Home Buyers Guide.” “Pricing is
always a consideration throughout the entire VOOH plan-buy cycle, and may dictate the targeting approach, publisher, and venue types, but ultimately will impact the ROI return on investment analysis,”
the guide reads, adding, “VOOH is typically purchased based upon the cost per thousand (CPM).”

Given the potential conflict between trust and profit, is trusting a corporation a lost cause?

Instagram recently introduced the ability for users to hide like and view counts on content shared by other users. Here’s how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram profile, tap the three horizontal lines in the top-right corner of the screen. Step 2:…

Magnite is shaking up its leadership team following the late April approval of its $1.17 billion acquisition of SpotX. On Wednesday, Magnite announced that Tom Kershaw, the company’s chief technology officer (CTO) for the past four years, will leave Magnite to pursue an opportunity outside of ad tech. There are no details as to where… Continue reading »

The post Magnite Makes Major Executive Changes; CTO Tom Kershaw To Depart appeared first on AdExchanger.

Instagram added a Drops destination to its Shop tab to feature the latest new products in a single destination. Drops will enable Instagrammers to see upcoming product debuts, sign up for reminders and view the newest products and collections that are already available, with all items shoppable using Instagram Checkout directly via the application. Courtesy…

Crackle Plus touted $2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Crackle is advancing its measurement capabilities with… Continue reading »

The post Crackle Plus Pushes CTV Measurement Capabilities appeared first on AdExchanger.

In an effort to educate shoppers on the health benefits of kombucha, a bubbly fermented tea that continues to grow in popularity, beverage brand Health-Ade is debuting a multi-million-dollar ad campaign and package redesign that’s all about the gut. In a 60-second spot produced by creative agency Sister Studio, a narrator explains the gut is…

The changes include SpotX’s CTO, J. Allen Dove, becoming CTO of Magnite.

Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president of Geopath, the advertising and media industry’s
only media measurement organization jointly overseen by advertisers, agencies and media suppliers.

The forecast includes targeting 65 to 75 million paid subscribers and 100 million to 120 million average monthly active users (MAUs) for free, ad-supported Pluto TV, CEO Bob Bakish said during
Tuesday’s annual shareholders meeting.