For all the talk of lower overheads and limitless audience size, the truth is very few companies have been able to make the same amount of money from virtual events. But as more publishers plan in-person events for the fall, recouping that revenue while holding onto the benefits of virtual events is now in sight….
Gumtree Targets Younger Users With Brand Repositioning
Ecommerce and classified advertising site Gumtree, owned by eBay, has refreshed its brand positioning as it aims to build relevance with younger audiences. The TV campaign will aim to bring to life its “Good Finds” positioning with six spots produced by Wieden+Kennedy London. The focus is on building its audience among more climate-focused, mobile-first users….
Amazon Will Buy MGM for $8.45 Billion
Add James Bond to the neverending list of things owned by Amazon. The tech giant acquired the Hollywood studio MGM for almost $9 billion in a deal announced Wednesday morning. The Wall Street Journal first broke the news of an imminent deal on Monday. The studio holds rights to more than 4,000 films–including the James…
Help! My Coworker Always Asks for Advice—Then Ignores It
Megan unravels what your colleagues might really want from you.
All Instagrammers Can Now Hide Like Counts on Feed Posts, Their Own Content
Instagram began experimenting with hiding like counts as early as April 2019, drawing mixed reactions, and Facebook followed suit later that year, as well. Testing ramped up again in April, and the social network was apparently happy with the results of those tests, as it said Wednesday that the ability to hide like counts on…
Instagram’s Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign
While some folks are looking to restart the healthy lifestyle habits that may have taken a backseat during pandemic-related lockdowns, others are pushing back against a health-conscious trend that requires trading real ingredients and rich flavor for a lower calorie count. After all, you only live once, right? That’s the message that 92-year-old style influencer…
Magic Spoon and the TikTok Influencers of Sway House Teamed Up to Create Limited-Edition Cereal Flavors
Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Angeles are no strangers to seeing their faces everywhere, but odds are they haven’t taken part in a project quite this tasty:…
Burger King Invites Belgians to Reclaim Items Left Behind Before the Covid Lockdown
Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back. Well as Belgium gets set…
Why You Can’t Afford To Ignore Cohort Reports
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omer Adato, director of product at ironSource. App monetization managers have an increasingly complex job. As the market grows, so does the technology to support it, leading to an ever-growing stream… Continue reading »
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