Month: May 2021

After skipping upfronts week, The CW has set its fall schedule a week after its fellow broadcasters made their own announcements. For the first time in network history, The CW will have seven days a week of primetime programming. Its Whose Line Is It Anyway? leads off its very first Saturday slate with back-to-back episodes,…

Just because Asian American Pacific Islander Heritage Month is winding down doesn’t mean the work to end anti-Asian violence and discrimination is close to done. Though calls to stop Asian hate have grown considerably over the past months, continued advocacy and education will be key in driving both legislative support and sweeping cultural change. To…

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, Discovery’s Jon Steinlauf,…

The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad spending on all national linear broadcast and cable TV
platforms and digital media.

Snap Inc. recently launched an APIDA Pride sticker pack in Snapchat celebrating Asian Pacific Islander Desi American Heritage Month. Here’s how to use these new stickers on your posts in the Snapchat application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Once you’ve taken or imported a photo or video…

With restaurants, cafeterias and sports stadiums either closed or operating at limited capacity during the pandemic, business has been good for the nation’s grocery stores. Walmart’s U.S. grocery unit, for instance, generated $208 billion during the 12-month period ending January 31, up 8% compared to the previous year. Kroger, Costco and Albertsons have all seen…

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab. Now that the project is formally open source, here’s a cheat sheet to keep you… Continue reading »

The post AdExchanger’s Regularly Updated Guide To UID 2.0 appeared first on AdExchanger.

Have you ever wondered why naming generations is a thing? The greatest generation. Baby boomers. Generation X. Those names get me amped. They sound legit. Like if I were in any of their respective age groups, I’d be part of a superhero squad or something. Except, I’m a millennial. I was born in 1985. Throughout…

In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: blacklisting fake news sites
programmatically, and launching a new “HealthGuard” browser plug-in to power a public service campaign for Publicis Health Media.