Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services…
Royal Philips Taps Omnicom For Global Integrated Agency Assignment
The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence.
Havas Finds Growing Consumer ‘Cynicism,’ Only 25% Of Brands Even Matter
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75%, according to the 2021 edition
of Havas’ every-other-year “Meaningful Brands” study.
of Havas’ every-other-year “Meaningful Brands” study.
MSQ sees 16.5% Revenue Growth for 2020/2021 Following Agency Acquisitions
Agency network MSQ has reported revenue growth of 16.5% to 93 million pounds ($132 million) for the last financial year, during which it acquired a number of agencies from the Be Heard Partnership. MSQ’s financial year for 2020 ended Feb. 28, 2021, and MSQ reported growth in revenue that was largely driven by the acquisition,…
An Illustration of Two Economic Recoveries
Brands Are Facing the ‘Age of Cynicism,’ From Skeptical Consumers
Consumers’ faith in brands is on increasingly shaky ground. Havas’ global 2021 Meaningful Brands survey released today finds that 71% of consumers surveyed have little faith that brands will deliver on their promises. The global study, which has been running since 2009, finds consumer cynicism is at an all-time high, leading Havas to say that…
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
Verizon Media is beefing up its digital out-of-home (DOOH) advertising offering just as vaccines become more widespread and the masses return to the street as parts of the country slowly reopen. Top line Verizon Media already powers DOOH inventory in both its supply- and demand-side platforms. Now the company is using its identity graph and…
LinkedIn Adds a Way for Pages to Boost Strong-Performing Organic Posts
LinkedIn Marketing Solutions unveiled several updates Tuesday, including a way for pages to Boost organic posts and a new Event Ads format and Event Analytics tool. Page administrators on the professional network can now Boost high-performing organic posts from their pages, paying to expand the audience reach of those posts. LinkedIn Marketing Solutions senior director…
Ogilvy UK Names Fiona Gordon as CEO
Ogilvy U.K. has promoted Fiona Gordon to its new chief executive, stepping into the role vacated by Michael Frohlich earlier this year. Gordon will step up from chief client officer EMEA within Ogilvy, having focused on the growth of the agency’s vision across EMEA and the U.K. She has also held a role as WPP…
OAAA Buyer’s Guide: It’s The Video, Stupid
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its first “Buyer’s Guide” devoted to video advertising.