Month: May 2021

The International Committee of the Red Cross (ICRC) says there were at least 3,780 attacks involving health personnel and infrastructure committed between 2016 and 2020. So to raise awareness of the treacherous conditions health-care professionals work under in some countries facing conflict and violence, a campaign has been developed targeting young people. The “Unknown Heros”…

TruTV’s steadfast reliance on “Impractical Jokers” has long fascinated the “TV Blog.”

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli , Discovery’s Jon…

Pride Month is around the corner, and international oral beauty brand Spotlight Oral Care is kicking off its “Gleaming With Pride” campaign with a limited-edition Pride Sonic toothbrush. Spotlight creative director Ger Byrne said the name of the campaign has a double meaning: gleaming representing clean teeth that are shining and bright, while “Gleaming With…

Ikea is urging customers to consider more sustainable ways to live with a new campaign that features a robot inspired to save the planet. Created by the brand’s retained agency Mother, the “Change a Bit for Good” ad aims to challenge the perception that sustainable living is too complicated and expensive. In the ad, the…

As the Uefa European Championship Football Tournament gets set to kick off across Europe in June, Just East Takeaway.’s first sponsorship campaign for the event tells the frenetic journey of a pizza delivery and how it improves the viewing experience. The month-long tournament will take place across several European cities for the first time. It…

Barring a last-minute hitch in the negotiations, the parties could announce a deal as early as this week, reports WSJ.

After more than a year of grueling lockdowns and emotionally painful social distancing, Heineken wants to remind drinkers revving up for in-person house parties that caution still has its place–including how and where you leave your beer bottle. An ad campaign created by Publicis Italy and Le Pub, called “Home Gatherings,” depicts a gathering, where…