Month: May 2021

Animated sequel The Boss Baby: Family Business will arrive simultaneously on Peacock streaming and in movie theaters on July 2, making this the first time that the NBCUniversal streaming service will participate in a day-and-date release. Top line Peacock parent company NBCUniversal said today that the DreamWorks Animation sequel to the 2017 film Boss Baby,…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, wants media companies to be bold and daring in 2021. Below, in his own words, he shares his advice and experience with navigating times…

As of this summer, Cigna and IPG will officially be “Together, all the way.” Cigna, a Bloomfield, Conn.-based managed healthcare and insurance company, has consolidated the majority of its advertising account across services with IPG which will be responsible for services including creative; data and analytics; and media buying and planning, effective July 1. Cigna…

Prudential today announced it is appointing StrawberryFrog New York as the financial giant’s new creative agency for an initial contract period running through 2022. StrawberryFrog was appointed following a competitive review. The initial batch of the review’s eight agencies–including a mix of independent and holding company shops–was narrowed down to three finalists: Johannes Leonardo, Havas…

It’s audio synergy galore for Pandora, SiriusXM and TikTok, as the streaming platform, the satellite radio service and the video creation platform, respectively, are teaming up on several content initiatives across their platforms. SiriusXM will debut a TikTok Radio channel this summer, featuring trending sounds from TikTok and presented by the platform’s creators, DJs and…

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The Association of National Advertisers (ANA) recently commissioned a new programmatic study to identify where brands are wasting money and make recommendations that will bring more clarity and efficiency to this market. (Read the RFP.) In the most… Continue reading »

The post Programmatic Under A Lens, With ANA CEO Bob Liodice appeared first on AdExchanger.

Clubhouse topped the 1 million user mark for its recently released Android application, and it expects to reach 99% feature parity with its iOS counterpart in the next two weeks. The invite-only social audio application said during its town hall Sunday that more than 380,000 people have come through its “Meet Palestinians and Israelis” room…