Month: May 2021

The “Interbrand Inclusive Design” practice will be led by Marianne Waite, who also serves as the Founder of non-profit Think Designable and the UK Government’s Disability and Access Ambassador for
Brand and Design.

Best-in-class CMOs at high-growth companies have adopted agile processes that include cross-functional collaboration, yet a majority of marketing teams are still split between brand and performance marketing. Why is that? Each team speaks their own language. Brand marketing focuses more on purpose-driven information and creative storytelling telling, while performance marketing is metrics-driven and acquisition focused…

Pinterest’s Idea Pins feature (previously called Story Pins) allows creators with business accounts to share multiple photos, videos and more in a single Pin. By default, other Pinterest users will be able to comment on the Idea Pins you share. If you want to turn off comments for an Idea Pin, our guide will show…

To tackle online hate, British telecom giant BT is recruiting a diverse team of football players to push out its Hope United campaign ahead of the UEFA European Championship. The multi-million-pound campaign is created by Saatchi & Saatchi. It will bring together 20 players from England, Scotland, Wales and Northern Ireland, including Marcus Rashford, Gareth…

Pinterest’s Idea Pins feature (previously called Story Pins) allows creators with Pinterest Business accounts to share multiple photos, videos and more in a single Pin. When users share videos in Idea Pins, they have the option to remove all of the audio from these videos so that their Idea Pin is silent. Our guide will…

What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech subsidiary, will integrate Walgreens’ first-party identity data set with OpenID, an advertising ID backed by linear broadcast networks… Continue reading »

The post Walgreens Partners With OpenAP For TV Advertising IDs appeared first on AdExchanger.

After plummeting at nearly twice the rate of the overall advertising marketplace in 2020, alcohol ad spending is forecast to marginally outpace overall advertising growth this year, according to a
just-released category forecast from Publicis Media’s Zenith unit.

Silvia Sparry, a nearly eight-year veteran of Xaxis, has been named its global COO, a newly created role at the GroupM unit.

GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed at pushing the business further toward artificial intelligence (AI) and data sciences. Promoted from vp of global operations and platforms, Sparry will report directly to Xaxis global chief executive Nicola Bidon and will be responsible…

Creators of Instagram Live videos and Instagram Reels will have a better handle on how their content is being consumed following Instagram’s release of insights for both of those formats Monday. Instagram Live creators will have access to metrics including accounts reached, comments, peak concurrent viewers and shares. And creators of Reels will be able…