It’s time Madison Avenue developed a new set of KPIs — public safety ones — measuring the direct and indirect role of ad spending on society, the physical health of people and the planet we live
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Pearls Before Swine by Stephan Pastis for Mon, 24 May 2021
Dilbert by Scott Adams for Mon, 24 May 2021
‘Upshaws’ Continues Long Tradition Of Black Family Sitcoms
Credit for creating and developing “The Upshaws” goes to two of the show’s stars, Mike Epps and Wanda Sykes.
UM UK Creates Inclusive ‘Quality’ Media Brand Directory to Direct Program Spending
The Guardian, Channel 4, Gay Times, Hearst, The Big Issue, Amaliah, Gal-dem and Attitude are among media that equality-conscious ad spenders may choose to create a Better World. They are all included in a directory of news outlets under the masthead The Better World Marketplace and Partner Directory, which was set up by media agency…
Nike, Channel 4 Tell Story of Young Londoner Using Sports to Find His Confidence
Nike and British broadcaster Channel 4 have teamed up to create a short documentary about the life of a young Londoner who is using sports to conquer his fears. Focused on Tu’Shea, who grew up caring for his mother and suffers from a lack of confidence, the 22-minute film follows him as he is given…
AI Can Write Disinformation Now—and Dupe Human Readers
Georgetown researchers used text generator GPT-3 to write misleading tweets about climate change and foreign affairs. People found the posts persuasive.
Yelp Sets Pride Month Initiatives
Yelp is celebrating Pride Month with a new business attribute that will enable LGBTQ-owned businesses to self-identify as such, and it will highlight food, nightlife and restaurant businesses that identify as LGBTQ-owned and Open to All with rainbow-colored map pins throughout the month of June. Starting Monday (May 24), users of the business directory and…
British Holiday Destination Center Parcs Reappoints Brothers & Sisters
British family holiday destination Center Parcs has rehired Brothers & Sisters to be its lead creative agency, four years after it moved its business to VMLY&R. Center Parcs, owned by investment business Blackstone, currently operates five villages across the U.K.–Whinfell Forest, Sherwood Forest, Elvedon Forest, Woburn Forest and Longleat Forest. It also runs a village…
Big Lots Invites Shoppers to Feel Like a “BIGionaire”
Discount retailer Big Lots unveiled a new brand campaign today that invites consumers to “Be A BIGionaire.” It’s a new tagline that touts how hunting for the banner’s bargains makes customers “feel like a million bucks.” The campaign will launch in select markets on April 24 and then nationally on Memorial Day via television, video,…