Month: May 2021

Target is unveiling a new brand campaign today under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in February. Even more…

The 13th annual Social Media Week: New York (SMWNY) conference was the first under the Adweek banner and brought together global leaders, social media practitioners, digital marketers and influencers discussing this year of reinvention. In fact, the theme of this year’s event was based on SMWNY speaker Rishad Tobaccowala’s “The ABCDE of Marketing Re-Invented.” SMWNY…

It’s hard to imagine a major domestic beer that calls itself “American” more than Budweiser does. After all, we’re talking about a lager that was brewed by an immigrant to America (as illustrated in its 2017 Super Bowl spot) and is still brewed in America 145 years later. Budweiser sponsors American national pastime Major League…

What a difference a year makes. Twelve months ago, following mass store closures across the U.S. during the pandemic, most of the chatter around retail was about who was filing–or likely to file–for bankruptcy. Soon thereafter, the acquisition of bankrupt U.S. retailers abounded, from the purchase of apparel retailer Brooks Brothers by Authentic Brands Group…

Havas Creative has named Mark Sinnock as its global chief strategy officer (CSO), tasked with strategically overseeing the creative network and further integrating the business’s customer experience (CX) network. Reporting to chief executive Chris Hirst, Sinnock, who was previously the U.K. and European strategy head within Havas Creative, will take strategic responsibility for the global…

About 81% of advertisers surveyed fear backlash caused by “an inauthentic execution of LGBTQ people and scenarios.”

Unified ID 2.0 is now open source and not just in name only. On Monday, The Trade Desk committed the full open source code base for Unified ID 2.0 to the PRAM (Partnership for Responsible Addressable Media) Technical Working Group, which is run by the IAB Tech Lab. This transfer is the culmination of a… Continue reading »

The post The UID 2.0 Code Base Is Officially Open Source appeared first on AdExchanger.

As part of an ongoing effort to build a replacement for third-party cookies, The Trade Desk is handing over code for Unified ID 2.0 to The IAB Tech Lab via the Partnership for Responsible Addressable Media (PRAM). Code for UID 2.0, an identifier that relies on login details like email addresses and phone numbers, will…

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Jenen, Chief Revenue Officer of Brand Metrics. Peter Drucker was right when he wrote, ‘What gets measured gets managed.’ Known as the father of modern management, Drucker was revered for his books and articles… Continue reading »

The post ‘What Gets Measured, Gets Managed’ appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement… Continue reading »

The post Tim Cook Pushes Back Against Epic Games; Xandr’s Future Is Unclear appeared first on AdExchanger.