What Is a ‘Renocation?’ Ikea and Pinterest Explain
Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. The campaign was a collaborative effort across Jebbit, Ogilvy and Wavemaker. They created an immersive quiz experience on Pinterest, asking three questions, such as, “If you could be anywhere irl… Where would you be?”…
Gretchen Whitmer’s Pipeline War
Facebook Rolls Out Covid-19 Announcements Tool in India, US
Facebook rolled out a free Covid-19 Announcements tool this week for eligible government pages in India and the U.S. Pages for state and local health departments and municipal governments in the U.S. can use the feature, as can those for state health departments in India. The feature is meant to draw attention to urgent posts…
Snapchat, Bitmoji Users Can Gear Up Their Avatars With Vans’ Pride Collection
Vans is taking its recently released Pride collection virtual by teaming up with Bitmoji. Snapchat and Bitmoji users can dress their avatars in the Vans Pride collection, choosing from 12 curated outfits or mixing and matching styles. Courtesy Vans/Bitmoji Earlier this month, Vans donated a total of $200,000 to LGBTQ+ organizations Casa 1, GLSEN, Tokyo…
Biden Gets a Real Vaccine Job
TikTok Partners Up With the Trust & Safety Professional Association
TikTok reached a partnership with the Trust & Safety Professional Association that will give every trust and safety professional at the video creation platform a TSPA membership. They will be able to access career development resources, participate in events and workshops and connect with peers across the industry. TikTok’s trust and safety team develops and…
Clubhouse Extends Payments to All US iOS Users
Payments on Clubhouse are now available to all iOS users in the U.S., and the invite-only social audio application said they will be extended to Android soon. Happy Friday! ???? We’ve just rolled out payments to all iOS users in the US (Android coming soon)! ???? You can also now send a “thank you” and…
FCB Selects Tina Allan to Lead Global Data Science and Connections
As FCB invests in data and technology to expand its creative output, the agency network is reflecting that priority in its leadership roster with the hiring of Tina Allan as its first head of data science and connections. Allan, formerly with Omnicom’s BBDO New York, makes the jump to IPG’s FCB, and will report directly…
Snapchat Continues Asian Pacific Islander Desi American Heritage Month Push
Snap Inc. teamed up with several APIDA creatives to continue marking Asian Pacific Islander Desi American Heritage Month with a new series of “I Am APIDA” lenses. Creatives taking part in the project included Rachel Newman, Radal Patel and Jiqai Wang. Snapchat also released additional filters, lenses and an APIDA Pride sticker pack this week….