The German media conglomerate Axel Springer is reportedly in discussions to acquire Axios, The Information reported Friday morning, a move that could shore up gaps in the editorial offerings of both publishers. Axel Springer has taken steps to expand its reach in the U.S. in recent years, acquiring what was then Business Insider (now Insider)…
A Sustainability Playbook on the Day the World’s Largest Iceberg was Born
One of the first initiatives of the recently formed Adweek Sustainability Council, co-chaired by myself and Marc Pritchard, chief brand officer of Procter & Gamble, was to help brands understand, embrace and integrate the United Nation’s (UN) 17 Sustainability Development Goals (SDGs) as part of their brand growth strategy, as opposed to treating sustainability as…
M&M’s Bets Big on Its New Immersive Space in the Mall of America
Despite talk of shopping malls fading away as people turn to the internet to purchase goods and services, M&M’s is investing in the future of physical retail. Earlier this month, the 80-year-old Mars brand opened a store in Minnesota’s Mall of America, the nation’s largest shopping complex. Filled with T-shirts, pillows, pajamas and socks, the…
Snap Scoops Up WaveOptics
Snap Inc. liked the augmented reality display technology used in its next-generation Spectacles camera sunglasses so much that it bought the company behind it. Snapchat’s parent company confirmed its acquisition of WaveOptics for more than $500 million, with roughly one-half to be paid in Snap stock when the deal closes and the remainder in either…
Verizon Expands Its In-Stadium 5G Partnerships With the NHL and NBA
Verizon is expanding its in-stadium 5G partnerships through new deals with the National Hockey League and 15 more National Basketball Association teams this week. Top line The carrier will use the NHL partnership to test new ways of supplementing the live viewing experience for hockey fans with features like video highlights and real-time stats overlaid…
Understanding the U.S.-China Tussle Over Taiwan | WSJ
Discovery-WarnerMedia Estimates $15 Billion In D2C Revenues In First Year
The bulk of this revenue would come from Discovery+, launched this past January, and HBO Max, which started in May 2020.
Opt-In Privacy Bill Advances In New York
A sweeping privacy bill introduced recently in New York cleared its first hurdle this week, when it was approved by the state Senate Consumer Protection Committee.
Disney’s Rita Ferro on Requiring Multicultural Ad Buys and Why the Oscars Will Bounce Back
The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli and Discovery’s Jon…
How Social Media Ads Drove Traffic to This Honda and Acura Showroom During Covid-19
When the Covid-19 pandemic shut down auto dealerships, Paragon Honda and Acura in Queens, N.Y., wanted customers to know that their physical doors might be closed, but they were still open for business. It was an important message since Paragon had excess inventory, unlike other dealerships that were significantly impacted by the semiconductor shortage that…