Month: May 2021

Christine Deputy is Pinterest’s new chief people officer, coming over from Nordstrom, where she had been chief human resources officer since June 2015. She will be responsible for all aspects of the company’s HR strategy, including leadership development, pay/benefits, talent management and helping ensure that the commitments Pinterest made to improve workplace culture last December…

The complaint alleges nearly 30 percent of the internet company’s DSL customers may have received speeds slower than what they paid for.

As media agencies confront shortcomings in reaching diverse audiences, there has been widespread acknowledgment of the need to reevaluate approaches for greater inclusivity, in one case even leading to the launch of a new media agency designed to reach diverse audiences. Now, the industry’s largest independent media agency is the latest to address the issue…

Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources.

UPDATED May 21: Clubhouse revealed in a tweet that its Android application is now available globally. Dear everyone, everywhere: @Android is officially live across the globe! ???? — Clubhouse (@Clubhouse) May 21, 2021 The social audio application said earlier this week that it was coming out of beta on Android. Courtesy Clubhouse Courtesy Clubhouse Courtesy…

Companies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market. About 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. Almost three quarters (71%) of U.S. millennials hope companies will take the lead on the…

Julie Wenah joined Facebook’s civil rights team as associate counsel, civil rights, and product lead. She spent the past four years at Airbnb, most recently as community senior counsel and acting regional counsel for Africa, driving legal support for the company’s civil liberties efforts, providing legal support for its business in Africa and acting as…

On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but… Continue reading »

The post Verve Group Launches ATOM Targeting By Cohort For iOS appeared first on AdExchanger.

Madison Avenue’s biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the U.S.’s “Big 3” — Publicis Media, GroupM and
Omnicom Media Group — bigger fish in a shrinking pond.

The role is new and comes amid a huge pandemic-boosted surge in online commerce activity, sparking demand for agency services in the sector from clients.